Local SEO for Achieving Your Business Goal

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How do you make sure that you’re reaching your goals in online engagement? How do you fine-tune your outreach to customers who are using computers and smartphones to research businesses and make purchases? One of the biggest elements in modern marketing methods is local SEO. Local search engine optimization is a modern version of the […]

Rented Web Sites

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We hear this all the time at WebSubstance – people wonder why they shouldn’t just sign up with one of those generic rental site operators, and get a landing page to give themselves some visibility, without wading into the uncharted waters of owning and administrating their own websites. However, as the Internet matures, even more […]

Artificial Intelligence and Cascading Style Sheets


If you’ve read any tech media recently, you’ve probably heard that artificial intelligence is changing everything – but what about web design? Web design is actually one of those processes that seems tailor-made for artificial intelligence. To explain this, let’s look at some of the fundamental building blocks of web design. In the early years […]

Digital Twinning – A New Approach

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Sometimes things change in ways that you don’t anticipate – or, sometimes, change happens without you really realizing it. There’s been a lot of change in the web design world within the past 10 years – even within the past three to five years! But too many companies just don’t understand how things have changed. […]

PayPal and Square – Merchant Options for Your Web Site

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Sometimes, the world of the Internet seems quite bewildering – there are all sorts of questions to be answered with even the most basic e-commerce website. For instance, you have hosting concerns, security questions and the need to purchase an SSL to make your site secure. You have questions about layout (ex: where is the […]

Not Just Keywords and Tags – Today’s World of SEO

Tribute to Soft Cell

Massive investment in search engine optimization (SEO) has been a pillar of online marketing for decades now. But in the last few years, many companies have been flustered, flabbergasted and confounded by changes that they really didn’t fully understand. It’s not the company’s fault – for a time, Google was rather tightlipped about their algorithms, […]

Is Your Web Site Linked to Your Sales Funnel?

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In the past, we’ve talked about a lot of the basics involved in setting up a good-looking and functional website. You need good layout, good content and a consistent color scheme, among other things. Professional photography and extra Google research can help. But what about your operational sales model? Not all companies closely tie their […]

Don’t Spin Your Content!

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Those of us who have been involved in the web design and content strategy game for a while have to sometimes chuckle thinking about what used to go on in the “good old ‘aughts” as the Internet was growing and maturing. Before Google elevated its ranking algorithms and organic content became the norm, it was […]

Reaching Out to Your Team

There are number of key aspects to good web design. Some of them are related to things like style and layout – but others are related to substance. That’s kind of a play on words for us at WebSubstance – but it’s also something that every company should have in mind. When it comes to […]

Arriving at a Nash Equilibrium

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A lot of us don’t often hear about the ‘Nash equilibrium’ – but it’s something that is absolutely valuable in explaining new technologies to audiences. It may be mostly the province of formal academic speakers in a lecture setting, but the Nash equilibrium can tell us a lot about how machine learning and artificial intelligence […]