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Why Your Business Should Consider Getting on Instagram
Maybe you don’t want to hear this. We know that you’re busy managing all of your company’s platforms and channels. Digital marketing is so fragmented

Making Digital Marketing Fun
As you’re diving into your overall web strategy, don’t overlook one important aspect of how you reach your audiences. Make it fun! Listen, in these

Just Say It Once – And Say It Quickly
We all know intuitively that your writing style can make a big difference in digital marketing results. But how does that work, exactly? Here’s one

Rented Web Sites
We hear this all the time at WebSubstance – people wonder why they shouldn’t just sign up with one of those generic rental site operators,

Artificial Intelligence and Cascading Style Sheets
If you’ve read any tech media recently, you’ve probably heard that artificial intelligence is changing everything – but what about web design? Web design

Digital Twinning – A New Approach
Sometimes things change in ways that you don’t anticipate – or, sometimes, change happens without you really realizing it. There’s been a lot of change