Categories:
Telling a Relatable Story
In the online marketing world, it’s tough for companies to stand out. In many industries, competitors are elbow to elbow — not only on the
What Do You Do?
It’s a question that individual people ask each other at dinner parties, on the street or in any kind of informal meeting. But it’s also
It’s All About Pictures
They say that a picture is worth a thousand words — and while things tend to work a little differently on the web, images are
URL: Why Does It Matter for Your Business?
Lots of smart business leaders know that a website URL can have a big impact on customer response. It’s important to have a domain that
Three Useful Types of Audience Targeting
Is your business doing a good job of reaching out to specific customers, or just putting out a generic message on the web, hoping that
Content Marketing for Local Business
At WebSubstance, we’ve often talked about how valuable good content marketing can be. We know that we want to inject excellent content into the structure
