Local businesses are always challenged by the fundamental question — which digital channels should I use to reach out to new customers?
There are a lot of different ways to structure a company’s online footprint, but one of them that’s become extremely popular is content blogging.
Think about it — when people go online to look for products and services, they’re investing their time, and they like to have content resources they can engage with. Rather than just clicking around on brightly colored buttons, they like to see real value propositions and creative ideas that can help them as they make complex decisions about what they’re going to buy.
That’s why companies are investing in high-quality content — not just a little bit of marketing tinsel, but real, in-depth articles that look like what you’d find in a newspaper or magazine.
Where Do I Put My Content?
The problem is where to house all of this neat, creative content.
You don’t really want to put it on landing pages or other functional parts of the site, because that’s where web users are browsing or trying to buy.
You can’t have it on Facebook or Twitter, because these are both short-form social media platforms which need short forms of messaging. But you can put it on a blog – and that blog is really part of a dedicated architecture. You can then use Facebook and Twitter (not to mention other platforms) to point back to the pieces that are on your blog, to give people those easy ways to connect with that great content you’ve written.
Blogs boost SEO and improve online visibility. Having a well-written blog with posts updated on a regular basis gives people something they can use as they’re shopping.
The Proof is in the Pudding
Institute a content blogging program, and you’ll likely see all of those important web marketing metrics start to crescendo. Click through rates, bounce rates and even PPC or paid search rates will go up as you get more organic interest in your site.
WebSubstance can help. Rather than having to write and post all of this content yourself, just rely on our professional teams, who have extensive content marketing expertise. We can help you come up with a blog plan and do the heavy lifting for you — with WebSubstance, it’s no muss, no fuss, effective content marketing. Get a blog plan in place, and make 2017 year that you dramatically improve your website for more visibility and more customer traffic.