Introducing your partner for Web Design, Search Engine Marketing and Photography.

Distinctive Clients

We leverage our experience to create custom web design and digital marketing solutions for:

  • Small-to-medium-sized businesses
  • Medical & dental practices
  • Professional practices
  • Beauty salons
  • Health services
  • Technology firms
  • Home builders & home services professionals
  • Healthcare & pharmaceutical brands


WebSubstance is located in Northern Virginia, and serves clients in the Washington D.C. metropolitan area, across the United States, and beyond.

We Care About Our Client’s Success

  • We are problem solvers who truly believe that there is a solution in everything we do.
  • We take extreme pride and special care to make sure your company website stands out to customers by offering aesthetic appeal, functionality, and ability to engage audiences to increase traffic and sales.


Our friendly staff would love to help you realize your business’ potential.
We feature a team of highly skilled, knowledgeable creative professionals.
Together, we help to turn our clients’ visions into reality, and ensure maximum success.

Portrait of Jenny Le

Jenny Le

Jenny Le started WebSubstance in 2007 after noticing a gap in the marketplace for digital marketing agencies centering on long-term, customer-focused relationships with their clients. In her role in business development, she walks every client through a proven process to provide consistency and results, with a close eye on even the smallest of details. “The little details can make a big difference; they are the final touch that defines the entire project.”

To Jenny, trust is an important element, and success comes from open, honest communication and a sharing of knowledge, paired with innovative marketing and technology. “Our goal is to see our clients succeed. Once we understand the problems facing them, we work closely with our creative teams to generate with the best solutions.”

Jenny earned her degree in marketing and market research from Concordia University in Montreal, Quebec, Canada, and continues to study new technologies and marketing techniques in order to best serve her clients with the most effective and forward-thinking solutions.

When not working, Jenny enjoys playing tennis, spending time with family, and reading fantasy books.

Proud member of:
– NAWBO Greater DC Chapter, Board Member & Committee Marketing Chair
– One Dulles Toastmaster Club, Club Officer
– Toastmaster for Business Leaders, Club Officer
– Member of the American Marketing Association
– Member of the Digital Marketing Institute

Portrait of Michael Pettigrew

Michael Pettigrew

For 15 years, Michael Pettigrew honed his skills through essential roles as a Software Engineer, Oracle Database Administrator, Unix System Administrator, Web Designer, Illustrator and Technical Team Leader with a large IT company handling Department of Defense (DoD) contracts in Northern Virginia prior to joining WebSubstance full time in 2013.

In addition to strong technical capabilities, Michael also uncovered artistic skills that enable him to construct sophisticated websites for WebSubstance clients. He is an expert in creative web design that takes into account not only the look and functionality of a site, but its security, optimization, customization and user experience. “It is important that all of these components work cohesively to create an effective, attractive, and easy-to-navigate website.”

Michael has enjoyed sketching since his youth, and developed his talents as an illustrator and cartoonist. His eye for aesthetics lends itself well to his passion for photography. Today, Michael offers exceptional commercial and corporate photography services through WebSubstance. “We are committed to being a full-service digital agency, and offer a range of services that make our clients successful.” He is also an active contributor to stock photography agencies including Adobe and iStock.

Kind Words

Start creating meaningful experiences today.