Introducing your partner for Web Design, Search Engine Marketing and Photography.

Distinctive Clients

We leverage our experience to create custom web design and digital marketing solutions for:

  • Small-to-medium-sized businesses
  • Medical & dental practices
  • Professional practices
  • Beauty salons
  • Health services
  • Technology firms
  • Home builders & home services professionals
  • Healthcare & pharmaceutical brands


WebSubstance is located in Northern Virginia, and serves clients in the Washington D.C. metropolitan area, across the United States, and beyond.

We Care About Our Client’s Success

  • We are problem solvers who truly believe that there is a solution in everything we do.
  • We take extreme pride and special care to make sure your company website stands out to customers by offering aesthetic appeal, functionality, and ability to engage audiences to increase traffic and sales.


Our friendly staff would love to help you realize your business’ potential.
We feature a team of highly skilled, knowledgeable creative professionals.
Together, we help to turn our clients’ visions into reality, and ensure maximum success.

Portrait of Jenny Le

Jenny Le


Jenny Le started WebSubstance in 2007 after noticing a gap in the marketplace for digital marketing agencies centering on long-term, customer-focused relationships with their clients. In her role in business development, she walks every client through a proven process to provide consistency and results, with a close eye on even the smallest of details. “The little details can make a big difference; they are the final touch that defines the entire project.”

To Jenny, trust is an important element, and success comes from open, honest communication and a sharing of knowledge, paired with innovative marketing and technology. “Our goal is to see our clients succeed. Once we understand the problems facing them, we work closely with our creative teams to generate with the best solutions.”

Jenny earned her degree in marketing and market research from Concordia University in Montreal, Quebec, Canada, and continues to study new technologies and marketing techniques in order to best serve her clients with the most effective and forward-thinking solutions.

When not working, Jenny enjoys playing tennis, spending time with family, and reading fantasy books.

Proud member of:
– NAWBO Greater DC Chapter, Board Member & Committee Marketing Chair
– One Dulles Toastmaster Club, Club Officer
– Toastmaster for Business Leaders, Club Officer
– Member of the American Marketing Association
– Member of the Digital Marketing Institute

Portrait of Michael Pettigrew

Michael Pettigrew

Director of Digital Innovation & Design

For 15 years, Michael Pettigrew honed his skills through essential roles as a Software Engineer, Oracle Database Administrator, Unix System Administrator, Web Designer, Illustrator and Technical Team Leader with a large IT company handling Department of Defense (DoD) contracts in Northern Virginia prior to joining WebSubstance full time in 2013.

In addition to strong technical capabilities, Michael also uncovered artistic skills that enable him to construct sophisticated websites for WebSubstance clients. He is an expert in creative web design that takes into account not only the look and functionality of a site, but its security, optimization, customization and user experience. “It is important that all of these components work cohesively to create an effective, attractive, and easy-to-navigate website.”

Michael has enjoyed sketching since his youth, and developed his talents as an illustrator and cartoonist. His eye for aesthetics lends itself well to his passion for photography. Today, Michael offers exceptional commercial and corporate photography services through WebSubstance. “We are committed to being a full-service digital agency, and offer a range of services that make our clients successful.” He is also an active contributor to stock photography agencies including Adobe and iStock.

Kind Words

Extremely professional, highly knowledgeable, and very easy to work with.

We are now at our 4th company, and WebSubstance built the four websites brilliantly. I highly recommend them to build your website and ALSO to work with their marketing team. They are the best!

Kudos WebSubstance.

Francois Lemieux
IT Team Rocks LLC, Tips N Toes Spa, Calindia Wine and Spirits, Beau and Bella - A Modern Day Spa!

Professionalism, Quality, Responsiveness, Value

We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!

Catharine M.
100 Bowls of Soup

I’ve been working with Jenny since 2008. She has great ideas, great work ethic, fair pricing, and most of all she is always open to my inputs on all the work she does for me. She goes above and beyond to make sure the work she puts out is excellent and very innovative. Both her and Michael are very approachable and never take offense if I ask for changes on the design. I would highly recommend this team and I’m always available to be a reference for them.

Mary Taylor
Brush Strokes Salon & Mira Spa and Salon

I am very pleased with Jenny’s web design work on my educational consulting business. First of all, her knowledge of the technicalities of web design is vast and extremely valuable. She would make sure that the website is user-friendly and built in order to allow for future upgrades.

In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.

Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.

I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.

I highly recommend Jenny and her team for your web design needs!

Elaine Lin Wang
Horizon Consulting, LLC, Educational Consulting Services

In 2015, I started becoming suspicious that my current website service provider was not really optimizing my website or doing what needed to be done to get us the proper exposure to new clients and, also, make our website stand out as unique and personable, which is key to the image I wanted our law firm to represent. To my good fortune, Jenny Le and I met each other at a business networking function and she agreed to help me first validate my suspicions at no cost and then come up with a plan to implement and turn things around for our firm. Immediately, when working with Jenny and her team, I noticed just how different I was treated by them as a client. I was not a big client for them, but they made me feel as if I were and took a lot of time to listen to my ideas and understand the image I wanted to present and what we needed to grow our law firm business. Since my new site went live, in the past year, my clients have commented how much they liked my website and that it was what drew many of them to come meet me to talk about their estate plan, probate or family law matter. I also love that Websubtance is a local, family-owned business and they are prompt to support me with each endeavor I may have to improve my site’s exposure, whether through adding a customized Korean page to my site or a handy testimonials widget, or writing a new and amazing blog.

You cannot go wrong — unless you decide to use someone other than Websubstance for your web design and hosting.

Patricia E. Tichenor
NOVA Estate Lawyers

We have been working with WebSubstance for 15+ years!  Jenny and her team ensured the vision we had for our website became a reality. In addition to our website, we have worked on various projects throughout the years. They are always extremely professional, quick to respond, easy to work with and continuously look for ways to keep our site up to date and “fresh”. Definitely top-notch service and design. I highly recommend them for all your marketing needs.

Lynn Campbell
Northern Virginia Pediatrics

Start creating meaningful experiences today.