The world of digital marketing is changing at a rapid clip – and companies want to stay ahead of what’s happening in their industries. That requires knowing a lot about digital marketing and how it works.
First of all: what constitutes digital marketing?
Digital marketing is generally all of the marketing that happens in online channels. That’s a very broad definition, and includes elements like search optimization, marketing over different digital channels, and marketing that’s quantified with particular metrics like pay per click.
The Seven Types of Digital Marketing
Professionals often talk about several main forms of digital marketing:
• Search engine optimization
• Pay-per-click
• Social media marketing
• Content marketing
• Email marketing
• Mobile marketing
• Affiliate marketing
Explore the latest trends in AI-driven digital marketing including hyper-personalization and predictive analytics.
Each of these is different: for example, search engine marketing looks at how to position company content online for visibility. Pay per click campaigns provide measurable returns based on user behavior. Social media marketing is a key kind of outreach, where companies get out there and participate in social channels. Content marketing works as ‘digital salesmanship,’ to attract people across many different domains.
But we should add a new kind of digital marketing – AI-driven digital marketing.
The Promise of Artificial Intelligence and Digital Marketing
No matter which of these channels you’re in – whether it’s social media, email, or conventional web tracking projects, you can build capabilities based on new automation with artificial intelligence.
AI engines can accomplish various customer relationship management tasks. They can collect information about customers. They can drive customer engagement.
For a deeper look at how AI is shaping the future of marketing, including real-time data analysis and hyper-personalization, see Harvard’s overview on AI in marketing.
Like the old advertisement – “it slices, it dices!” – AI can do nearly anything that a business needs done.
So applying AI automation to each of these channels will give your business a major advantage when it comes to making the most of new technology.
Benefits of Digital Marketing
In general, these kinds of online outreach help you to reach new audiences. They help your business to target an audience, and segment advertising accordingly. They help to identify a focus for the business marketing and advertising. They also help you to set costs and get ROI.
These tools help companies to reach people anywhere in the sales funnel, from awareness to interest, to decision, to purchase.
And then there’s personalization.
We’ve known for a while that customizing and personalizing marketing helps drive conversion. People simply respond better to something that looks like it’s been created especially for them.
The key is how to accomplish this objective. With automation and detailed analysis, companies can make sure that everything that’s going out is tailored to a particular set of eyes, and that has an enormous impact on business as a whole.
To see how AI will continue to transform personalization and daily marketing workflows, read about the future of AI in marketing.
For much more, ask WebSubstance about how to boost your online business
