What is digital marketing, and how does it work?
Digital marketing promotes products or services through targeted online marketing efforts, including creating and sharing relevant and engaging content, running online ads and building customer relationships through social media. It uses online channels and technologies to reach and engage with customers through a range of tactics and strategies, such as search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising and content marketing.
How can digital marketing help my business?
Digital marketing can help your business by increasing brand awareness, attracting and engaging potential customers, and driving sales and revenue. You can build relationships, generate leads, and drive conversions by reaching and engaging with customers online. It can also help you better understand your target audience and their preferences by allowing you to tailor your marketing efforts and make informed decisions about your business.
What are some different types of digital marketing strategies?
Various types of digital marketing strategies include:
- Search engine optimization (SEO)
- Social media marketing
- Email marketing
- Pay-per-click (PPC) advertising
- Content marketing
- Influencer marketing
- Affiliate marketing
- Video marketing
- Mobile marketing
How much does digital marketing cost?
The cost of digital marketing can vary, depending on the specific tactics and strategies used, as well as the size and goals of your business. Some digital marketing tactics may have a one-time cost, while others may require ongoing investment. Working with a digital marketing agency or professional like WebSubstance is essential to developing a customized plan that fits your budget and business goals.
How long does it take to see results?
Generally, it can take a few weeks to several months to see results from a digital marketing campaign, so it’s important to be patient and consistent in your efforts. The timeline can vary depending on various factors, like:
- The specific tactics being used
- The quality of the content and campaigns
- The level of competition in your industry
- The overall health of your website
Can WebSubstance help me with search engine optimization (SEO)?
Yes. Search engine optimization (SEO) involves optimizing your website and its content to improve its ranking in search engine results pages (SERPs) for specific keywords or phrases, and increase your website’s visibility and authority, leading to more traffic and potential customers.
How do you measure the success of a digital marketing campaign?
The success of a digital marketing campaign can be measured through various metrics, including website traffic, leads generated, conversions and sales. We use a combination of tools and techniques to track the performance of our campaigns and identify areas for improvement.
Does WebSubstance offer social media marketing services?
Yes. We can assist with creating and sharing content on social media platforms to reach and engage customers. Some of our tactics to drive results can include:
- A social media marketing strategy
- Creating engaging content
- Managing your social media presence to build relationships
Can WebSubstance help my company with email marketing?
Yes. We can use email to reach and engage with customers by sending newsletters, promotional offers or other types of targeted content. We’ll even help you develop an email marketing strategy, create and design emails, and manage your email list and campaigns.
Do you offer pay-per-click (PPC) advertising services?
Yes. We can run online ads targeted to specific keywords or audiences that only charge you when a user clicks on your ad. We can help set up and manage PPC campaigns on platforms like Google Ads, targeting the right keywords and audiences to drive traffic and conversions.
How do you decide which digital marketing tactics to use for a client?
We look at various factors, including the client’s business goals, target audience, budget and industry. We want to understand your specific needs and priorities in order to recommend a customized mix of tactics that will most effectively achieve your goals.
Does WebSubstance provide website design and development?
We offer website design and development to create professional, effective websites that meet your needs and goals. We create the look and feel of a website, including layout, color scheme, font choices and imagery, then build and implement the technical aspects of a website, including coding and programming.
How much does a website cost?
Cost can vary depending upon the size and complexity of the site, as well as your specific design and development needs. Factors that can impact the cost include the number of pages, the amount of custom functionality and features, and the level of design and branding work required. You’ll want to work with a web design and development professional like WebSubstance to get a detailed quote and understand the costs.
How long does it take to build a website?
The time it takes to build a website depends on the size and complexity of the site, as well as the workload and availability of the design and development team. In general, it can take anywhere from a few weeks to several months to build a website, depending on the project’s scope.
Does WebSubstance offer ongoing website maintenance and support?
Yes. We maintain websites to keep them up to date and functional. Some of the things we do include updating content, fixing bugs and ensuring security. We also provide technical assistance and troubleshooting for website users and administrators. Ask us about our various website maintenance and support packages.
Can you design a mobile-responsive website?
Yes. All websites created today should be mobile-friendly. We make sure your website’s layout and functionality automatically provides an optimal user experience on any device, including smartphones and tablets.
Do you offer e-commerce sites?
Yes. If your business sells products or services online, you will need an e-commerce site that includes features like shopping carts, payment gateways and product pages. We can help you design and build an effective e-commerce site.
Can you help with website hosting and domain registration?
Yes. We can help you secure a unique domain name for your website, and set you up with and manage hosting. We offer secure hosting through WebSubstance.
Do you offer website copywriting services?
We have experienced copywriters on our team who can create compelling, SEO-friendly content for your website, including landing pages, blog posts and product descriptions.
Can you help with website accessibility and compliance?
Yes. Website accessibility involves creating a website usable by people with disabilities, such as those who are blind or have low vision, hearing loss, or mobility impairments. We can help clients to make their websites more accessible and compliant, ensuring that they can reach and engage with a broader audience. Website compliance refers to following guidelines and regulations related to website design and development, such as the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG).
Do you offer website analytics and tracking?
Yes. We use tools like Google Analytics to collect and analyze data about your website traffic and user behavior. This can help you understand what parts of your website are working well, and what changes might be necessary to improve the user experience and drive results. We’ll help you set up and interpret your website analytics.
Can you integrate my website with my other marketing tools or platforms?
Yes. We can help you integrate your email marketing platforms, customer relationship management (CTM) systems and social media platforms to streamline your marketing efforts and provide a seamless experience.
Do you offer website security and protection services?
Yes. You will want to protect your website and its users from cyber threats like hacking and malware attacks. We help clients secure their websites through measures like SSL certificates, firewalls and regular security updates.
Can you help with website localization and translation?
Yes. WebSubstance can adapt your website for a specific region or language, including translating content and adjusting formatting and design elements.
Do you offer website testing and quality assurance?
Yes. We’ll test your website for bugs and other technical issues to ensure that it functions as intended.
We can also verify that your website meets specific standards of quality and effectiveness, and test and improve your website through various techniques, including manual testing and automated testing tools.
Can WebSubstance help with website migration or transfer?
When you need to move your website from one hosting provider or platform to another, we can help to smoothly transfer ownership or control to a new owner or team.
Do you offer website audit and assessment services?
Yes. Through a website audit, we will evaluate your website for areas of improvement or potential issues, including technical issues, usability and SEO.
Can you help with website rebranding or redesign?
We can update your website’s branding and visual identity to align with your brand and business goals. Changes can include a new look and feel, including layout, color scheme and design elements.
Do you offer website management and support packages?
Yes. Our technical assistance and troubleshooting packages help you oversee your website’s day-to-day operations and maintenance, including tasks like updating content, fixing bugs, and ensuring security.
Can you provide references or case studies of your past web design and digital marketing work?
Of course! We’re proud of our work and our results. We are glad to provide references or case studies of our past web design and digital marketing work.
Do you offer corporate and commercial photography services?
Absolutely. We understand the importance of visual content in digital marketing and our professional photographers provide clients with high-quality images for their website, social media and other marketing materials. We’ll capture the perfect shots for your brand, whether they are headshot or team photos, product photos or action shots. We can also offer post-processing and photo editing services to ensure your images are usable in all marketing channels.
We take the time to get to know what our clients want, and when they speak, we’re listening.
I’ve been working with Jenny since 2008. She has great ideas, great work ethic, fair pricing, and most of all she is always open to my inputs on all the work she does for me. She goes above and beyond to make sure the work she puts out is excellent and very innovative. Both her and Michael are very approachable and never take offense if I ask for changes on the design. I would highly recommend this team and I’m always available to be a reference for them.
Professionalism, Quality, Responsiveness, Value
We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!
In 2015, I started becoming suspicious that my current website service provider was not really optimizing my website or doing what needed to be done to get us the proper exposure to new clients and, also, make our website stand out as unique and personable, which is key to the image I wanted our law firm to represent. To my good fortune, Jenny Le and I met each other at a business networking function and she agreed to help me first validate my suspicions at no cost and then come up with a plan to implement and turn things around for our firm. Immediately, when working with Jenny and her team, I noticed just how different I was treated by them as a client. I was not a big client for them, but they made me feel as if I were and took a lot of time to listen to my ideas and understand the image I wanted to present and what we needed to grow our law firm business. Since my new site went live, in the past year, my clients have commented how much they liked my website and that it was what drew many of them to come meet me to talk about their estate plan, probate or family law matter. I also love that Websubtance is a local, family-owned business and they are prompt to support me with each endeavor I may have to improve my site’s exposure, whether through adding a customized Korean page to my site or a handy testimonials widget, or writing a new and amazing blog.
You cannot go wrong — unless you decide to use someone other than Websubstance for your web design and hosting.
I am very pleased with Jenny’s web design work on my educational consulting business. First of all, her knowledge of the technicalities of web design is vast and extremely valuable. She would make sure that the website is user-friendly and built in order to allow for future upgrades.
In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.
Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.
I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.
I highly recommend Jenny and her team for your web design needs!
Extremely professional, highly knowledgeable, and very easy to work with.
We are now at our 4th company, and WebSubstance built the four websites brilliantly. I highly recommend them to build your website and ALSO to work with their marketing team. They are the best!
We have been working with WebSubstance for 15+ years! Jenny and her team ensured the vision we had for our website became a reality. In addition to our website, we have worked on various projects throughout the years. They are always extremely professional, quick to respond, easy to work with and continuously look for ways to keep our site up to date and “fresh”. Definitely top-notch service and design. I highly recommend them for all your marketing needs.