Robot thinking about words

Don’t Spin Your Content!

The Evolution of Web Content: From Keyword Stuffing to Authenticity

Those of us who have been involved in the web design and content strategy game for a while have to sometimes chuckle thinking about what used to go on in the “good old ‘aughts” as the Internet was growing and maturing.

The Era of Keyword Stuffing

Before Google elevated its ranking algorithms and organic content became the norm, it was common for webmasters to “stuff” keywords into text…

Keyword-Stuffing Practices

So, for instance, for a store in Cleveland selling beanie babies, you had long keywords like “Cleveland OH Beanie Babies store” and “Beanie Babies in Cleveland” peppered throughout the text, making it both difficult and repetitive to read…

The Art of Spinning Content

It’s called “spinning” – and it works like this: a writer creates a 300-500 word page about, say, Beanie Babies in Cleveland…

The Importance of Authentic Content for SEO

In general, Google will able to detect spun content. If you are planning to have an effective SEO with results, it is best to follow Google’s best practices and stay away from outdated practices.

The Power of Engaging and Narrative-Driven Content

Today, the real competitive nature of a web site is that readers want real, actionable information. They want vibrant, persuasive copy with relatable anecdotes and stories…

Partner with WebSubstance for Authentic Web Content

At WebSubstance, we understand the web world, and how to help our clients to stay authentic with their content…

Our content writers provide real, narrative-driven page copy that will draw in targeted readership and create a community. Talk to us about creating a state of the art web copy for your site.