Programmatic Advertising

Programmatic advertising uses automated systems and algorithms to buy and sell advertising space in real-time. Programmatic advertising allows advertisers to target specific audiences and deliver ads based on data-driven insights about consumer behavior and preferences. Programmatic advertising can be used in various formats, including display ads, video ads, and mobile ads. It can be more […]

Real-Time Bidding (RTB)

Real-Time Bidding (RTB) is a process in which advertising space is bought and sold through automated systems in real-time. RTB allows advertisers to bid on specific advertising inventory, such as a display ad impression or a video ad view, and to deliver their ads to particular audiences based on real-time data and consumer behaviors. RTB […]


Remarketing is a digital marketing technique that shows ads to people who have already interacted with your brand or website. Remarketing can target users who have abandoned a shopping cart, visited specific pages on your website, or engaged with your brand in other ways. The goal of remarketing is to re-engage with potential customers and […]


Retargeting is a form of online advertising that allows marketers to reach users who have previously interacted with their website or other digital properties. It can be done by displaying targeted ads to users who have visited the website, abandoned a shopping cart, or performed other desired actions. Retargeting aims to re-engage with users who […]

Display Advertising

Display advertising refers to online ads on websites or other digital platforms. These ads can come in various forms, such as banner ads, display ads, or rich media ads. They intend to capture the user’s attention and drive traffic to a specific website or landing page. Display advertising is a form of online advertising that […]

Native Advertising

Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. In other words, it looks and feels like the surrounding content on a website or social media platform, making it less intrusive and more engaging for the user. Native ads are often found in […]

Call-To-Action (CTA)

A Call-To-Action (CTA) is a message or button that is designed to encourage a specific action from the viewer or reader. This action could be anything from visiting a website or making a purchase, to subscribing to a newsletter or downloading a mobile app. CTAs are commonly used in marketing and advertising to direct and […]

Return on Advertising Spend (ROAS)

Return on advertising spend (ROAS) measures the efficiency of an advertising campaign. It is calculated by dividing the revenue generated from the campaign by the amount spent on advertising. For example, if an advertiser spends $100 on an advertising campaign and generates $500 in revenue from that campaign, their ROAS would be 500/100 = 5. […]


Cost per acquisition (CPA) is a pricing model used in some forms of digital marketing, where the advertiser pays for each conversion, or completed sale, that results from their advertising campaign. This means that the advertiser only pays when a user takes a specific action, such as making a purchase or signing up for a […]

Cost per Lead (CPL)

Cost per lead (CPL) is a pricing model used in some forms of digital marketing, where the advertiser pays for each lead that is generated from their advertising campaign. A lead is a potential customer who has expressed interest in the advertiser’s product or service, and has provided their contact information, such as an email […]