Sentiment Analysis

Sentiment Analysis is identifying and categorizing opinions expressed in text to determine whether the writer’s attitude toward a topic, product, or service is positive, negative, or neutral.

Customer Data Platform (CDP)

Customer data platform is a unified customer database that consolidates and integrates data from multiple sources to build a complete and coherent profile of each customer. This platform enables businesses to harness a wide range of customer data, including demographic information, behavior data, and transactional data, to drive personalized marketing strategies, enhance customer experiences, and […]

Year over Year (YoY)

This term is commonly used in business and finance to compare statistics, performance, or metrics between one year and the corresponding period in the previous year. For instance, a YoY analysis in a context would compare Google Ads benchmarks in 2023 with those from 2022, to identify trends, growth, or changes in performance over the […]

Search Intent

The underlying purpose of a user’s search query on search engines. It categorizes the reasons behind a search, whether informational, navigational, transactional, or commercial. It helps marketers tailor their content to meet users’ needs accordingly.

Quality Score

A rating in pay-per-click (PPC) advertising that influences both the cost per click (CPC) and the ad rank in the auction process. The score reflects the quality of your ads, keywords, and landing pages, with higher scores leading to lower costs and better ad positions.

Predictive Analytics

The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. In marketing, predictive analytics can forecast consumer behavior, purchasing patterns, and help in decision-making processes

Lifetime Value (LTV)

A prediction of the net profit attributed to the entire future relationship with a customer. Understanding LTV helps businesses develop strategies to acquire new customers and retain existing ones while maintaining profit margins.

Engagement Rate

A metric used to assess the level of engagement that a piece of created content is receiving from an audience. It considers interactions like likes, shares, comments, and often divides it by the number of impressions or total followers to calculate a rate.

Churn Rate

The percentage of customers or subscribers who cut ties with a service or company within a given time period. For a company, especially in the subscription-based model, it’s crucial to keep this number as low as possible.

Attribution Modeling

This is the analytical process of determining which marketing touchpoints a consumer encounters on their path to purchase. It helps marketers understand which channels, campaigns, or sequences of touch points contribute most to conversions, allowing for the optimization of media spending by attributing credit to the most effective marketing efforts.