Smart Content

Smart Content refers to content that is dynamically personalized to meet an individual’s specific needs and preferences.


A marketing technique that harnesses the power of stories to communicate a message that resonates with the audience’s values, emotions, and aspirations, often resulting in a more profound connection with the brand.

Content Syndication

The practice of republishing content on other sites to reach a broader audience. Syndication helps content creators expand their reach and influence by distributing their content beyond their websites.


WYSIWYG stands for What You See Is What You Get.. It’s a term used to describe a type of computer software or interface that allows users to see how content will look on the screen as they are creating it rather than having to imagine how it will look after it’s been published.

Content Marketing

Content marketing refers to creating and sharing valuable, relevant, and engaging content to attract, retain, and ultimately convert a clearly defined audience into customers. Content marketing can take many forms, such as blog posts, infographics, videos, e-books, and more, and is typically used to build brand awareness, establish thought leadership, and drive engagement. Content marketing […]

Inbound marketing

Inbound marketing is a marketing strategy focusing on attracting customers to a business through relevant and helpful content. The goal of inbound marketing is to create content that is valuable and useful to potential customers so that they are more likely to engage with the brand and eventually make a purchase. Inbound marketing includes a […]

User-generated Content (UGC)

User-generated content (UGC) is any content that has been created by users or customers of a brand, rather than the brand itself. This can include a wide range of content types, such as reviews, ratings, comments, testimonials, photos, videos, and more. UGC is often found on social media platforms, where users can easily share their […]

Search Engine Reputation Management (SERM)

Search Engine Reputation Management (SERM) is the practice of monitoring, influencing, and improving the online reputation of an individual or organization. This can be accomplished through various means, such as monitoring and responding to online reviews, managing the presence of a business or individual on social media and other websites, and working to improve the […]


Copywriting is the process of writing marketing and advertising materials, such as advertisements, brochures, and website content. The goal of copywriting is to persuade the reader or viewer to take a specific action, such as making a purchase, visiting a website, or contacting a business. Copywriting is an important skill in the field of marketing, […]