Shoppable Posts

Shoppable Posts are social media posts that integrate direct product purchase links or tags to facilitate buying directly from the social media platform.

Voice Commerce

Voice commerce refers to transactions made using voice recognition technology. It allows users to make purchases with voice commands via devices like smartphones, smart speakers, and virtual assistants.

Direct-to-Consumer (D2C)

Direct-to-Consumer: The D2C model involves companies selling their products or services directly to consumers, bypassing traditional intermediaries like retailers. This approach allows for better control over customer relationships and data.

Conversion Funnel

A conversion funnel is a visual representation of a customer’s journey from being aware of a product or service to actually making a purchase. The funnel is typically divided into several stages

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is improving the performance of a digital marketing campaign to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or downloading an app. CRO involves analyzing user behavior data and making campaign changes based on the insights gathered from this analysis.

Affiliate Marketing

Affiliate marketing is performance-based marketing where a business rewards its affiliates for each customer brought about by the affiliate’s marketing efforts. It can include paying commissions for sales, leads, or clicks on affiliate-generated links.

Digital Storefront

A “Digital Storefront” is an online platform or website that serves as a virtual storefront or an e-commerce platform for businesses to sell their products or services directly to consumers over the internet. It is essentially an online equivalent of a traditional brick-and-mortar store, where customers can browse products, read product descriptions, make purchases, and […]

Unique Selling Proposition (USP)

USP is short for “unique selling proposition” or “unique selling point.” It is a marketing concept that refers to the unique benefit or advantage that a product or service offers its customers compared to similar products or services. A USP is a vital element of a company’s marketing strategy, as it helps differentiate the company’s […]

Consumer-to-Consumer (C2C)

C2C, or Consumer-to-Consumer, is a type of business model where individuals can buy and sell products or services to each other, typically through an online marketplace or platform. This is in contrast to the more traditional business model, known as B2C (Business-to-Consumer), where a business sells products or services directly to consumers. Some examples of […]

Sales Funnel

A sales funnel is a marketing and sales model that describes the journey of a potential customer from the moment they first become aware of a product or service, to the point at which they make a purchase. The sales funnel is typically divided into several stages, including awareness, interest, consideration, and decision, which represent […]