Direct-to-Consumer (D2C)
Direct-to-Consumer: The D2C model involves companies selling their products or services directly to consumers, bypassing traditional intermediaries like retailers. This approach allows for better control over customer relationships and data.
Conversion Funnel
A conversion funnel is a visual representation of a customer’s journey from being aware of a product or service to actually making a purchase. The funnel is typically divided into several stages
Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is improving the performance of a digital marketing campaign to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or downloading an app. CRO involves analyzing user behavior data and making campaign changes based on the insights gathered from this analysis.
Affiliate Marketing
Affiliate marketing is performance-based marketing where a business rewards its affiliates for each customer brought about by the affiliate’s marketing efforts. It can include paying commissions for sales, leads, or clicks on affiliate-generated links.
Digital Storefront
A “Digital Storefront” is an online platform or website that serves as a virtual storefront or an e-commerce platform for businesses to sell their products or services directly to consumers over the internet. It is essentially an online equivalent of a traditional brick-and-mortar store, where customers can browse products, read product descriptions, make purchases, and […]
Unique Selling Proposition (USP)
USP is short for “unique selling proposition” or “unique selling point.” It is a marketing concept that refers to the unique benefit or advantage that a product or service offers its customers compared to similar products or services. A USP is a vital element of a company’s marketing strategy, as it helps differentiate the company’s […]
Consumer-to-Consumer (C2C)
C2C, or Consumer-to-Consumer, is a type of business model where individuals can buy and sell products or services to each other, typically through an online marketplace or platform. This is in contrast to the more traditional business model, known as B2C (Business-to-Consumer), where a business sells products or services directly to consumers. Some examples of […]
Sales Funnel
A sales funnel is a marketing and sales model that describes the journey of a potential customer from the moment they first become aware of a product or service, to the point at which they make a purchase. The sales funnel is typically divided into several stages, including awareness, interest, consideration, and decision, which represent […]
Business-to-Consumer (B2C)
B2C, or business-to-consumer, refers to a type of transaction or relationship that takes place between a business and an individual consumer. It can include the sale of goods or services, the exchange of information or resources, or any other type of interaction conducted for business. B2C transactions are typically smaller and more straightforward than those […]
Business-to-Business (B2B)
B2B, or Business-to-Business, refers to a type of transaction or relationship that takes place between two businesses. This can include the sale of goods or services, the exchange of information or resources, or any other type of interaction that is conducted for the purpose of conducting business. B2B transactions are typically larger and more complex […]
