Privacy-Focused Marketing

Marketing strategies that prioritize user privacy and data protection, adapting to consumer concerns and regulatory requirements by minimizing data collection and transparently managing user information. It emphasizes trust-building and ethical practices in handling customer data.

Children’s Online Privacy Protection Act (COPPA)

The Children’s Online Privacy Protection Act (COPPA) is a federal law in the United States that went into effect in 2000. The law applies to websites and online services that are directed at children under the age of 13, or that have actual knowledge that they are collecting personal information from children under the age […]

California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) is a privacy law in the state of California, United States, that went into effect on January 1, 2020. The CCPA applies to businesses that collect, process, or sell the personal information of California residents. It grants consumers the right to know what personal information is being collected about […]

Personally identifiable information (PII)

Personally identifiable information (PII) is any information that can be used to identify a specific individual. In the context of marketing, PII can include a wide range of information, such as a person’s name, email address, phone number, physical address, or even information about their online behavior or interests. PII is often collected by marketers […]

General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). It also addresses the export of personal data outside the EU and EEA. The GDPR aims to give individuals more control over their personal […]