The process of creating a tailored experience for individuals based on their preferences, behaviors, and desires. Personalization aims to present users with experiences that are relevant to them, potentially increasing engagement, loyalty, and conversion rates.


A field of marketing research that studies consumers’ sensorimotor, cognitive, and affective responses to marketing stimuli. Marketers use neuromarketing to understand their audiences better and to improve their marketing strategies.

Mobile Marketing

Marketing activities designed specifically for delivery to and interaction with mobile devices, usually as part of a multi-channel campaign. It can include mobile-specific efforts like SMS and MMS marketing, mobile apps, and mobile-friendly web content.

Lookalike Audience

In digital advertising, it’s an audience created by identifying common qualities of people in an existing customer database (like an email list or users who have taken a particular action on a website) to find new users who resemble (or “look like”) them.

Lead Nurturing

The process of developing and reinforcing relationships with buyers at every stage of the sales funnel. It focuses on marketing and communication efforts to listen to prospects’ needs and provide the information and answers they need.

Keyword Stuffing

The practice of overloading a webpage with keywords or numbers to manipulate a site’s ranking in Google search results. It often results in a negative user experience and can harm a site’s ranking.

Interactive Content

Content that requires active consumer engagement, as opposed to passive consumption. Examples include quizzes, polls, surveys, and calculators. Interactive content is designed to provide more engagement and higher conversion rates than static content.

Growth Hacking

A process of rapid experimentation across marketing channels and product development to identify the most effective and efficient ways to grow a business. Growth hackers often focus on low-cost alternatives to traditional marketing, utilizing social media and viral marketing instead of buying advertising through more traditional media.


A location-based digital marketing tool that enables businesses to send messages to smartphone users who enter a predefined geographic area. This technology is often used for localized advertising and customer alerts.

Dynamic Content

Website or email content that changes based on the interests or past behavior of the viewer. It creates an experience explicitly customized for the visitor or reader at that moment, increasing the relevance and engagement of the content.