Dark Social

Refers to the sharing of content through private channels such as instant messaging programs, email, and other means of direct communication. Dark social traffic is typically more challenging to track than traffic generated through public social media channels, making it a challenge for marketers.


A derogatory term for web content that employs sensational headlines or eye-catching thumbnails to entice users to click through to the content. It is often perceived as deceptive as the content may not fulfill the exaggerated promises of its packaging.

Banner Blindness

A phenomenon where website users consciously or subconsciously ignore banner-like information on a website, which can be an advertisement or any other form of content. This behavior may negatively impact the effectiveness of display ads.

Non-Fungible Token (NFT)

Non-Fungible Token: a digital asset representing ownership or proof of authenticity of a unique item or piece of content, often using blockchain technology. While NFTs are primarily associated with digital art and collectibles, they are entering digital marketing. Some brands and artists are exploring NFTs to engage with audiences and create unique, collectible digital assets.


Opex budgeting, also known as operational expenditure budgeting or operating budgeting, is the process of planning and allocating financial resources for day-to-day operational expenses and recurring costs incurred by a business or organization to maintain its ongoing operations. Unlike capital expenditures (Capex) that involve long-term investments in assets, Opex consists of regular, short-term expenses required […]


Capex budgeting, also known as capital expenditure or capital budgeting, is the process of planning and allocating financial resources for long-term investments in assets expected to provide benefits over an extended period. These assets typically have a useful life beyond one year and are essential for a company’s operations, growth, and strategic initiatives.

A/B testing

A/B testing, also known as split testing, is a common practice in digital marketing used to compare two versions of a webpage, email, ad, or other digital content to determine which performs better in achieving a specific goal. The goal could be anything from increasing click-through rates, conversion rates, sign-ups, purchases, or any other desired […]

Broad-spectrum outreach

Broad-spectrum outreach refers to a comprehensive approach in digital marketing that aims to engage and connect with diverse audiences. It involves reaching out to a wide range of individuals or groups, employing various strategies to ensure inclusivity and maximize the reach of a campaign or message.


ChatGPT is a significant language model developed by OpenAI and funded mainly by Microsoft, trained on a vast corpus of text data to understand and generate natural language. It uses advanced artificial intelligence and machine learning algorithms to process and interpret human language input, and can be used for a wide range of applications,, including […]

Direct Mail

Direct mail refers to the delivery of marketing materials to a target audience, typically through the mail. Direct mail can be used to promote products or services, generate leads, or build brand awareness. Direct mail can take many forms, such as postcards, flyers, brochures, and catalogs, and is often used by businesses to reach a […]