E-E-A-T (Expertise, Authoritativeness, Trustworthiness, Experience): E-E-A-T is an extension of the E-A-T framework, incorporating an additional “E” for “Experience.” In addition to the core E-A-T principles, E-E-A-T emphasizes providing a positive user experience on websites, considering factors such as site speed, mobile-friendliness, and overall usability.


“Google My Business.” This is a tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. By verifying and editing their business information, businesses can help customers find them and tell them their stories. GMB is particularly useful for local SEO, as it enables businesses to appear […]

Voice Search Optimization

With the rise of voice-activated devices like smart speakers and voice assistants, optimizing content for voice search was becoming necessary. Marketers were adapting their SEO strategies to cater to voice search queries.


Backlinks are links from other websites to a specific page on your website. They are often referred to as “inbound links” or “external links.” In the context of search engine optimization (SEO), backlinks can be an important factor in determining the ranking of a webpage in search results. Google and other search engines use backlinks […]

Parasite SEO

Parasite SEO refers to a type of black hat SEO (search engine optimization) tactic that involves creating content on another website and using it to rank for specific keywords in search results. This can be done by creating a page on a high-traffic website and using it to rank for a particular keyword or by […]


E-A-T (Expertise, Authoritativeness, Trustworthiness): E-A-T is an acronym representing the core principles that Google uses to assess the quality and credibility of web content. It stands for Expertise (demonstrated knowledge and expertise in the content’s subject matter), Authoritativeness (the credibility of the content and the website), and Trustworthiness (the reliability and honesty of the content […]

Social Media Optimization (SMO)

Social media optimization (SMO) is the process of using social media platforms and channels to increase the visibility and reach of a brand, product, or service. This can involve creating engaging and shareable content, using hashtags and other tactics to improve the discoverability of a brand’s content, and engaging with potential customers on social media […]

Search Engine Optimization (SEO)

SEO stands for “search engine optimization.” It is the process of improving the ranking of a website on search engines like Google. This is done through a variety of techniques, such as improving the website’s content and structure, as well as building high-quality backlinks from other websites. The goal of SEO is to make a […]

Search Engine Results Page (SERP)

SERP is an acronym that stands for search engine results page. It is the page that a search engine displays after a user enters a search query. The SERP typically includes a list of links to webpages that are relevant to the user’s search query, along with other information such as ads, images, and videos. […]

Local SEO

Local SEO, or local search engine optimization, is the process of optimizing a website to improve its ranking in the search results for local-based queries. This type of SEO is focused on optimizing the website for keywords and phrases that include the location of the business, such as the city or region where the business […]