Visual Listening

Visual Listening involves analyzing images posted on social media to assess how users feel about a brand or product.

Ephemeral Content

Ephemeral Content is digital content available only for a short duration, such as Snapchat and Instagram Stories content.


“Google My Business.” This is a tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. By verifying and editing their business information, businesses can help customers find them and tell them their stories. GMB is particularly useful for local SEO, as it enables businesses to appear […]

Social Proof

The concept that people will conform to the actions of others under the assumption that those actions reflect the correct behavior. Marketers use social proof, such as user testimonials and celebrity endorsements, to increase trust and credibility among potential customers.

Influencer Outreach

A marketing strategy that involves identifying and engaging individuals with influence over potential buyers and collaborating with them to promote a brand, product, or service.

Influencer Marketing

Influencer marketing is a form of marketing that involves partnering with individuals with a large social media following to promote products or services. Influencers can use their platforms to create content that highlights the product’s or service’s benefits or to create sponsored posts that directly promote the product.

Online Reputation Management (ORM)

Online reputation management (ORM) is the practice of tracking, monitoring, and responding to online content that can affect an individual’s or organization’s reputation. This can include things like social media posts, reviews, and ratings, as well as news articles and other online content. ORM involves monitoring and tracking this content, as well as taking steps […]

Social Media Marketing (SMM)

SMM stands for “social media marketing.” It is the process of promoting a website or brand on social media platforms, such as Facebook, Twitter, and Instagram. This is typically done through a combination of techniques, such as creating and sharing engaging content, running paid advertisements, and engaging with users on social media. The goal of […]


SoLoMo is a term that is used to refer to the combination of three technologies: social, local, and mobile. This term is often used to describe the way that these technologies are used together to enhance the online experience of users. Social refers to the use of social networking and other online tools to connect […]