A detailed representation of your ideal customer based on market research and real data about your existing customers. User personas help guide decisions about product development, user experience, and marketing strategies.
An approach to marketing that seeks to provide customers with a seamless shopping experience, whether they’re shopping online from a mobile device, a laptop, or in a brick-and-mortar store.
Technology that manages marketing processes and multifunctional campaigns across multiple channels automatically. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes, and more.
CMO stands for “Chief Marketing Officer.” A Chief Marketing Officer is a senior executive responsible for overseeing and managing all aspects of a company’s marketing efforts and strategies. It includes branding, advertising, market research, product development, pricing, and promotion.
Multichannel marketing is a strategy that uses multiple communication and distribution channels, such as email, social media, websites, and physical stores, to reach and engage customers to promote products or services.
Account-Based Marketing (ABM) is a strategic marketing approach that focuses on targeting and engaging specific high-value accounts or companies, rather than casting a wide net to a broader audience. The primary goal of ABM is to personalize marketing efforts to resonate with the needs, challenges, and preferences of individual target accounts, ultimately leading to more […]
Automated marketing refers to using technology to streamline and automate various marketing processes, such as lead generation, email marketing, and customer segmentation. Automated marketing can include marketing automation software, chatbots, and other tools. The goal is to make marketing more efficient, effective, and scalable. Automated marketing can also allow marketers to personalize and tailor their […]
Public relations (PR) is the practice of managing the public image of a person, organization, or product. This can involve activities such as crafting and disseminating press releases, organizing events, and engaging with the media and other stakeholders. The goal of PR is often to create a positive relationship between an organization and its public, […]
CRM stands for customer relationship management. It is a term that refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, helping to retain customers, and driving sales growth. CRM systems are used to […]
ROI, or return on investment, is a financial metric that is used to measure the profitability of an investment. It is calculated by dividing the net profit of an investment by the initial cost of the investment, and expressing the result as a percentage. For example, if an investment of $100 generates a net profit […]