Cross-Device Targeting

Cross-Device Targeting is a marketing strategy that identifies users across multiple devices and targets them with consistent marketing messages.

Conversational AI

Artificial intelligence technologies designed to simulate human conversation, enabling businesses to automate customer service and engagement through chatbots, virtual assistants, and other messaging applications. These technologies can interpret and respond to user queries in a natural, conversational manner.

Zero-click Search

Refers to a search engine result that answers the user’s query directly at the top of a search engine’s results page so that the user doesn’t have to click through to a website. This feature is designed to improve user experience, especially for straightforward queries that require simple answers.

Visual Search

The process of using visual images like photographs, screenshots, or internet images to search for information, products, or services. The technology uses real-world images as the stimuli for online searches, rather than text-based keywords.

AR and VR Marketing

Augmented reality (AR) and virtual reality (VR) are used in marketing campaigns to create immersive and interactive customer experiences. AR and VR are particularly popular in the fashion, automotive, and entertainment industries.

AI-Powered Personalization

Artificial intelligence (AI) and machine learning increase for personalized marketing. AI can analyze vast data to deliver highly customized content and product recommendations to individual users.

Content Management System (CMS)

A content management system (CMS) is a software application or set of tools that provides a centralized platform for creating, managing, and publishing digital content. A CMS typically includes features such as a WYSIWYG editor, version control, and the ability to manage and organize content using categories and tags. A CMS allows multiple users to […]

AI-based Personalization

AI-based personalization refers to using artificial intelligence to deliver personalized experiences to users. It can include personalized recommendations, tailored content, and customized interfaces, among other things. AI-based personalization uses data and algorithms to understand a user’s preferences and behavior and deliver content and experiences tailored to their individual needs and interests. AI-based personalization aims to […]

Software as a Service (SaaS)

Software as a Service (SaaS) is a software delivery model in which a software application is hosted by a third-party provider and made available to customers over the internet. In this model, the provider is responsible for managing the infrastructure and resources required to run the application, while the customer pays a subscription fee to […]

Internet of Things (IoT)

The Internet of Things (IoT) refers to the growing network of physical objects that are connected to the internet and can collect, exchange, and transmit data. These objects, which are often equipped with sensors, actuators, and other devices, can include a wide range of everyday items, such as thermostats, cars, appliances, and even clothing. The […]