Micro-Moments

Micro-moments are instances when consumers use their devices to fulfill a need to learn, do, discover, watch, or buy something.

User Engagement

User engagement refers to the interaction, and involvement users have with a website, application, or other digital property. It can include clicking on links, filling out forms, sharing content, or leaving comments. The goal of user engagement is to increase the time users spend on the site, deepen their relationship with the brand, and ultimately […]

User Acquisition

User acquisition refers to attracting new users to a website, application, or digital property. It can be done through various digital marketing campaigns, such as search engine marketing, social media marketing, or content marketing. The goal is to attract users interested in the product or service and likely to become customers.

Lead Generation

Lead generation is identifying and nurturing potential customers for a business. It is achieved through various digital marketing campaigns, such as email marketing, social media marketing, or search engine marketing. The goal is to collect information about potential customers and convert them into paying customers.

Call-To-Action (CTA)

A Call-To-Action (CTA) is a message or button that is designed to encourage a specific action from the viewer or reader. This action could be anything from visiting a website or making a purchase, to subscribing to a newsletter or downloading a mobile app. CTAs are commonly used in marketing and advertising to direct and […]