Digital Marketing and Technical Jargons
These terms are commonly used in the fields of digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.
- Affiliate MarketingAffiliate marketing is performance-based marketing where a business rewards its affiliates for each customer brought about by the affiliate's marketing efforts. It can include paying commissions for sales, leads, or clicks on affiliate-generated links.
- AI-based PersonalizationAI-based personalization refers to using artificial intelligence to deliver personalized experiences to users. It can include personalized recommendations, tailored content, and customized interfaces, among other things. AI-based personalization uses data and algorithms to understand a user's preferences and behavior and deliver content and experiences tailored to their individual needs and interests. AI-based personalization aims to improve the user experience and increase engagement, conversions, and overall satisfaction.
- AnalyticsAnalytics is collecting, analyzing, and interpreting data about the performance of digital marketing campaigns. It can include website traffic, conversions, and other metrics that help marketers understand how their campaigns perform and make data-driven decisions.
- Automated MarketingAutomated marketing refers to using technology to streamline and automate various marketing processes, such as lead generation, email marketing, and customer segmentation. Automated marketing can include marketing automation software, chatbots, and other tools. The goal is to make marketing more efficient, effective, and scalable. Automated marketing can also allow marketers to personalize and tailor their messages to individual customers and track and analyze their campaigns' results in real time.
We take the time to get to know what our clients want, and when they speak, we’re listening.
We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!
In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.
Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.
I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.
I highly recommend Jenny and her team for your web design needs!
Read more “Elaine Lin Wang – Horizon Consulting, LLC, Educational Consulting Services”
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