Digital Marketing and Technical Jargons
Glossary
Here are 105 terms commonly used in digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.
- A/B testingA/B testing, also known as split testing, is a common practice in digital marketing used to compare two versions of a webpage, email, ad, or other digital content to determine which performs better in achieving a specific goal. The goal could be anything from increasing click-through rates, conversion rates, sign-ups, purchases, or any other desired action from the target audience.
- Account-Based MarketingAccount-Based Marketing (ABM) is a strategic marketing approach that focuses on targeting and engaging specific high-value accounts or companies, rather than casting a wide net to a broader audience. The primary goal of ABM is to personalize marketing efforts to resonate with the needs, challenges, and preferences of individual target accounts, ultimately leading to more effective and efficient lead generation, customer acquisition, and retention.
- Affiliate MarketingAffiliate marketing is performance-based marketing where a business rewards its affiliates for each customer brought about by the affiliate's marketing efforts. It can include paying commissions for sales, leads, or clicks on affiliate-generated links.
- AI-based PersonalizationAI-based personalization refers to using artificial intelligence to deliver personalized experiences to users. It can include personalized recommendations, tailored content, and customized interfaces, among other things. AI-based personalization uses data and algorithms to understand a user's preferences and behavior and deliver content and experiences tailored to their individual needs and interests. AI-based personalization aims to improve the user experience and increase engagement, conversions, and overall satisfaction.
- AI-Powered PersonalizationArtificial intelligence (AI) and machine learning increase for personalized marketing. AI can analyze vast data to deliver highly customized content and product recommendations to individual users.
- AnalyticsAnalytics is collecting, analyzing, and interpreting data about the performance of digital marketing campaigns. It can include website traffic, conversions, and other metrics that help marketers understand how their campaigns perform and make data-driven decisions.
- AR and VR MarketingAugmented reality (AR) and virtual reality (VR) are used in marketing campaigns to create immersive and interactive customer experiences. AR and VR are particularly popular in the fashion, automotive, and entertainment industries.
- Automated MarketingAutomated marketing refers to using technology to streamline and automate various marketing processes, such as lead generation, email marketing, and customer segmentation. Automated marketing can include marketing automation software, chatbots, and other tools. The goal is to make marketing more efficient, effective, and scalable. Automated marketing can also allow marketers to personalize and tailor their messages to individual customers and track and analyze their campaigns' results in real time.
