Digital Marketing and Technical Jargons
Glossary
Here are 105 terms commonly used in digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.

- A/B testingA/B testing, also known as split testing, is a common practice in digital marketing used to compare two versions of a webpage, email, ad, or other digital content to determine which performs better in achieving a specific goal. The goal could be anything from increasing click-through rates, conversion rates, sign-ups, purchases, or any other desired action from the target audience.
- Account-Based MarketingAccount-Based Marketing (ABM) is a strategic marketing approach that focuses on targeting and engaging specific high-value accounts or companies, rather than casting a wide net to a broader audience. The primary goal of ABM is to personalize marketing efforts to resonate with the needs, challenges, and preferences of individual target accounts, ultimately leading to more effective and efficient lead generation, customer acquisition, and retention.
- Affiliate MarketingAffiliate marketing is performance-based marketing where a business rewards its affiliates for each customer brought about by the affiliate's marketing efforts. It can include paying commissions for sales, leads, or clicks on affiliate-generated links.
- AI-based PersonalizationAI-based personalization refers to using artificial intelligence to deliver personalized experiences to users. It can include personalized recommendations, tailored content, and customized interfaces, among other things. AI-based personalization uses data and algorithms to understand a user's preferences and behavior and deliver content and experiences tailored to their individual needs and interests. AI-based personalization aims to improve the user experience and increase engagement, conversions, and overall satisfaction.
- AI-Powered PersonalizationArtificial intelligence (AI) and machine learning increase for personalized marketing. AI can analyze vast data to deliver highly customized content and product recommendations to individual users.
- AnalyticsAnalytics is collecting, analyzing, and interpreting data about the performance of digital marketing campaigns. It can include website traffic, conversions, and other metrics that help marketers understand how their campaigns perform and make data-driven decisions.
- AR and VR MarketingAugmented reality (AR) and virtual reality (VR) are used in marketing campaigns to create immersive and interactive customer experiences. AR and VR are particularly popular in the fashion, automotive, and entertainment industries.
- Automated MarketingAutomated marketing refers to using technology to streamline and automate various marketing processes, such as lead generation, email marketing, and customer segmentation. Automated marketing can include marketing automation software, chatbots, and other tools. The goal is to make marketing more efficient, effective, and scalable. Automated marketing can also allow marketers to personalize and tailor their messages to individual customers and track and analyze their campaigns' results in real time.

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Kind Words
We have been working with WebSubstance for 15+ years! Jenny and her team ensured the vision we had for our website became a reality. In
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We have been working with WebSubstance for 15+ years! Jenny and her team ensured the vision we had for our website became a reality. In addition to our website, we have worked on various projects throughout the years. They are always extremely professional, quick to respond, easy to work with and continuously look for ways to keep our site up to date and “fresh”. Definitely top-notch service and design. I highly recommend them for all your marketing needs.
Lynn Campbell
Northern Virginia Pediatrics
Professionalism, Quality, Responsiveness, Value We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful,
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Professionalism, Quality, Responsiveness, Value
We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!
We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!
Catharine M.
100 Bowls of Soup
In 2015, I started becoming suspicious that my current website service provider was not really optimizing my website or doing what needed to be done
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In 2015, I started becoming suspicious that my current website service provider was not really optimizing my website or doing what needed to be done to get us the proper exposure to new clients and, also, make our website stand out as unique and personable, which is key to the image I wanted our law firm to represent. To my good fortune, Jenny Le and I met each other at a business networking function and she agreed to help me first validate my suspicions at no cost and then come up with a plan to implement and turn things around for our firm. Immediately, when working with Jenny and her team, I noticed just how different I was treated by them as a client. I was not a big client for them, but they made me feel as if I were and took a lot of time to listen to my ideas and understand the image I wanted to present and what we needed to grow our law firm business. Since my new site went live, in the past year, my clients have commented how much they liked my website and that it was what drew many of them to come meet me to talk about their estate plan, probate or family law matter. I also love that Websubtance is a local, family-owned business and they are prompt to support me with each endeavor I may have to improve my site’s exposure, whether through adding a customized Korean page to my site or a handy testimonials widget, or writing a new and amazing blog.
You cannot go wrong — unless you decide to use someone other than Websubstance for your web design and hosting.
You cannot go wrong — unless you decide to use someone other than Websubstance for your web design and hosting.
Patricia E. Tichenor
NOVA Estate Lawyers
I’ve been working with Jenny since 2008. She has great ideas, great work ethic, fair pricing, and most of all she is always open to
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I’ve been working with Jenny since 2008. She has great ideas, great work ethic, fair pricing, and most of all she is always open to my inputs on all the work she does for me. She goes above and beyond to make sure the work she puts out is excellent and very innovative. Both her and Michael are very approachable and never take offense if I ask for changes on the design. I would highly recommend this team and I’m always available to be a reference for them.
Mary Taylor
Brush Strokes Salon
I am very pleased with Jenny’s web design work on my educational consulting business. First of all, her knowledge of the technicalities of web design
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I am very pleased with Jenny’s web design work on my educational consulting business. First of all, her knowledge of the technicalities of web design is vast and extremely valuable. She would make sure that the website is user-friendly and built in order to allow for future upgrades.
In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.
Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.
I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.
I highly recommend Jenny and her team for your web design needs!
In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.
Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.
I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.
I highly recommend Jenny and her team for your web design needs!
Read more “Elaine Lin Wang – Horizon Consulting, LLC, Educational Consulting Services”
Elaine Lin Wang
Horizon Consulting, LLC, Educational Consulting Services