Digital Marketing and Technical Jargons

Glossary

Here are 138 terms commonly used in digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.

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  • B2B, or Business-to-Business, refers to a type of transaction or relationship that takes place between two businesses. This can include the sale of goods or services, the exchange of information or resources, or any other type of interaction that is conducted for the purpose of conducting business. B2B transactions are typically larger and more complex than those that take place between a business and a consumer (B2C), and may involve multiple parties and long-term agreements. Examples of B2B transactions include a manufacturer selling goods to a retailer, or a consulting firm providing services to another business.
  • B2B, or Business-to-Business, refers to a type of transaction or relationship that takes place between two businesses. This can include the sale of goods or services, the exchange of information or resources, or any other type of interaction that is conducted for the purpose of conducting business. B2B transactions are typically larger and more complex than those that take place between a business and a consumer (B2C), and may involve multiple parties and long-term agreements. Examples of B2B transactions include a manufacturer selling goods to a retailer, or a consulting firm providing services to another business.
  • B2C, or business-to-consumer, refers to a type of transaction or relationship that takes place between a business and an individual consumer. It can include the sale of goods or services, the exchange of information or resources, or any other type of interaction conducted for business. B2C transactions are typically smaller and more straightforward than those between two businesses (B2B). They may involve only a single party and a one-time transaction. Examples of B2C transactions include a retailer selling goods to a customer or a service provider offering services to an individual.
  • B2C, or business-to-consumer, refers to a type of transaction or relationship that takes place between a business and an individual consumer. It can include the sale of goods or services, the exchange of information or resources, or any other type of interaction conducted for business. B2C transactions are typically smaller and more straightforward than those between two businesses (B2B). They may involve only a single party and a one-time transaction. Examples of B2C transactions include a retailer selling goods to a customer or a service provider offering services to an individual.
  • Backlinks are links from other websites to a specific page on your website. They are often referred to as "inbound links" or "external links." In the context of search engine optimization (SEO), backlinks can be an important factor in determining the ranking of a webpage in search results. Google and other search engines use backlinks as a way to measure the quality and credibility of a webpage. If a webpage has a lot of backlinks from other high-quality websites, it may be seen as more valuable and relevant, and may rank higher in search results. On the other hand, if a webpage has few or low-quality backlinks, it may be seen as less valuable and may rank lower in search results. There are many different ways to get backlinks to your website, including creating high-quality content that other websites want to link to, participating in industry forums and blogs, and building relationships with other website owners. It is generally considered good practice to focus on getting high-quality backlinks from reputable websites, rather than trying to artificially manipulate the number of backlinks.
  • A phenomenon where website users consciously or subconsciously ignore banner-like information on a website, which can be an advertisement or any other form of content. This behavior may negatively impact the effectiveness of display ads.
  • Behavioral tracking refers to collecting and analyzing data about the actions and behavior of users on a website, application, or other digital property. It can include information such as the visited pages, the time spent on the site, the items clicked on, and the products viewed. Behavioral tracking allows marketers to understand how users interact with their site, and to use this information to improve the user experience and to drive conversions. Behavioral tracking can also be used to create targeted marketing campaigns and to analyze the success of these campaigns.
  • Google Analytics' bounce rate is a metric that measures the percentage of visitors to a website who leave the site after viewing only a single page. This can be a useful indicator of the effectiveness of a website in engaging and retaining visitors, as a high bounce rate may indicate that the website is not providing the information or experience that users are looking for. In general, a bounce rate of around 40-60% is considered to be average, while a rate above 70% may indicate a problem with the website's content or design. To improve the bounce rate, website owners can try a variety of tactics, such as optimizing the website's content and design for user engagement, improving the website's loading speed, and providing clear calls to action to encourage users to explore more of the site.
  • Broad-spectrum outreach refers to a comprehensive approach in digital marketing that aims to engage and connect with diverse audiences. It involves reaching out to a wide range of individuals or groups, employing various strategies to ensure inclusivity and maximize the reach of a campaign or message.
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  • B2B, or Business-to-Business, refers to a type of transaction or relationship that takes place between two businesses. This can include the sale of goods or services, the exchange of information or resources, or any other type of interaction that is conducted for the purpose of conducting business. B2B transactions are typically larger and more complex than those that take place between a business and a consumer (B2C), and may involve multiple parties and long-term agreements. Examples of B2B transactions include a manufacturer selling goods to a retailer, or a consulting firm providing services to another business.
  • B2B, or Business-to-Business, refers to a type of transaction or relationship that takes place between two businesses. This can include the sale of goods or services, the exchange of information or resources, or any other type of interaction that is conducted for the purpose of conducting business. B2B transactions are typically larger and more complex than those that take place between a business and a consumer (B2C), and may involve multiple parties and long-term agreements. Examples of B2B transactions include a manufacturer selling goods to a retailer, or a consulting firm providing services to another business.
  • B2C, or business-to-consumer, refers to a type of transaction or relationship that takes place between a business and an individual consumer. It can include the sale of goods or services, the exchange of information or resources, or any other type of interaction conducted for business. B2C transactions are typically smaller and more straightforward than those between two businesses (B2B). They may involve only a single party and a one-time transaction. Examples of B2C transactions include a retailer selling goods to a customer or a service provider offering services to an individual.
  • B2C, or business-to-consumer, refers to a type of transaction or relationship that takes place between a business and an individual consumer. It can include the sale of goods or services, the exchange of information or resources, or any other type of interaction conducted for business. B2C transactions are typically smaller and more straightforward than those between two businesses (B2B). They may involve only a single party and a one-time transaction. Examples of B2C transactions include a retailer selling goods to a customer or a service provider offering services to an individual.
  • Backlinks are links from other websites to a specific page on your website. They are often referred to as "inbound links" or "external links." In the context of search engine optimization (SEO), backlinks can be an important factor in determining the ranking of a webpage in search results. Google and other search engines use backlinks as a way to measure the quality and credibility of a webpage. If a webpage has a lot of backlinks from other high-quality websites, it may be seen as more valuable and relevant, and may rank higher in search results. On the other hand, if a webpage has few or low-quality backlinks, it may be seen as less valuable and may rank lower in search results. There are many different ways to get backlinks to your website, including creating high-quality content that other websites want to link to, participating in industry forums and blogs, and building relationships with other website owners. It is generally considered good practice to focus on getting high-quality backlinks from reputable websites, rather than trying to artificially manipulate the number of backlinks.
  • A phenomenon where website users consciously or subconsciously ignore banner-like information on a website, which can be an advertisement or any other form of content. This behavior may negatively impact the effectiveness of display ads.
  • Behavioral tracking refers to collecting and analyzing data about the actions and behavior of users on a website, application, or other digital property. It can include information such as the visited pages, the time spent on the site, the items clicked on, and the products viewed. Behavioral tracking allows marketers to understand how users interact with their site, and to use this information to improve the user experience and to drive conversions. Behavioral tracking can also be used to create targeted marketing campaigns and to analyze the success of these campaigns.
  • Google Analytics' bounce rate is a metric that measures the percentage of visitors to a website who leave the site after viewing only a single page. This can be a useful indicator of the effectiveness of a website in engaging and retaining visitors, as a high bounce rate may indicate that the website is not providing the information or experience that users are looking for. In general, a bounce rate of around 40-60% is considered to be average, while a rate above 70% may indicate a problem with the website's content or design. To improve the bounce rate, website owners can try a variety of tactics, such as optimizing the website's content and design for user engagement, improving the website's loading speed, and providing clear calls to action to encourage users to explore more of the site.
  • Broad-spectrum outreach refers to a comprehensive approach in digital marketing that aims to engage and connect with diverse audiences. It involves reaching out to a wide range of individuals or groups, employing various strategies to ensure inclusivity and maximize the reach of a campaign or message.
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I’ve been working with Jenny since 2008. She has great ideas, great work ethic, fair pricing, and most of all she is always open to my inputs on all the work she does for me. She goes above and beyond to make sure the work she puts out is excellent and very innovative. Both her and Michael are very approachable and never take offense if I ask for changes on the design. I would highly recommend this team and I’m always available to be a reference for them.

Mary Taylor
Brush Strokes Salon & Mira Spa and Salon

I am very pleased with Jenny’s web design work on my educational consulting business. First of all, her knowledge of the technicalities of web design is vast and extremely valuable. She would make sure that the website is user-friendly and built in order to allow for future upgrades.

In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.

Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.

I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.

I highly recommend Jenny and her team for your web design needs!

Elaine Lin Wang
Horizon Consulting, LLC, Educational Consulting Services

In 2015, I started becoming suspicious that my current website service provider was not really optimizing my website or doing what needed to be done to get us the proper exposure to new clients and, also, make our website stand out as unique and personable, which is key to the image I wanted our law firm to represent. To my good fortune, Jenny Le and I met each other at a business networking function and she agreed to help me first validate my suspicions at no cost and then come up with a plan to implement and turn things around for our firm. Immediately, when working with Jenny and her team, I noticed just how different I was treated by them as a client. I was not a big client for them, but they made me feel as if I were and took a lot of time to listen to my ideas and understand the image I wanted to present and what we needed to grow our law firm business. Since my new site went live, in the past year, my clients have commented how much they liked my website and that it was what drew many of them to come meet me to talk about their estate plan, probate or family law matter. I also love that Websubtance is a local, family-owned business and they are prompt to support me with each endeavor I may have to improve my site’s exposure, whether through adding a customized Korean page to my site or a handy testimonials widget, or writing a new and amazing blog.

You cannot go wrong — unless you decide to use someone other than Websubstance for your web design and hosting.

Patricia E. Tichenor
NOVA Estate Lawyers

We have been working with WebSubstance for 15+ years!  Jenny and her team ensured the vision we had for our website became a reality. In addition to our website, we have worked on various projects throughout the years. They are always extremely professional, quick to respond, easy to work with and continuously look for ways to keep our site up to date and “fresh”. Definitely top-notch service and design. I highly recommend them for all your marketing needs.

Lynn Campbell
Northern Virginia Pediatrics

Professionalism, Quality, Responsiveness, Value

We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!

Catharine M.
100 Bowls of Soup