Digital Marketing and Technical Jargons
These terms are commonly used in the fields of digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.
- E-A-TE-A-T stands for "Expertise, Authoritativeness, Trustworthiness." It is a set of quality guidelines that Google uses to evaluate the content of websites and determine their rankings in search results. Google uses E-A-T to help ensure that the content that appears in its search results is of high quality and useful to users. Expertise refers to the author's knowledge and expertise on the topic they are writing about. This can be demonstrated through a variety of factors, such as the author's education, professional experience, and published works on the topic. Authoritativeness refers to the author's credibility and reputation as an expert on the topic. This can be demonstrated through factors such as the author's credentials, professional affiliations, and the recognition they have received from other experts in their field. Trustworthiness refers to the reliability and integrity of the content and the website as a whole. This can be demonstrated through factors such as the website's history, its commitment to providing accurate and up-to-date information, and its transparency in disclosing any conflicts of interest. Google uses a variety of signals to evaluate the E-A-T of websites and their content. These signals include the quality and credibility of the website's sources, the reputation of the website and its authors, and the website's history and track record. By prioritizing content with high E-A-T, Google aims to provide users with the most relevant(...)
- Email MarketingEmail marketing refers to using email to promote products or services, build relationships with potential customers, or retain existing customers. Email marketing can take many forms, such as newsletters, promotional offers, transactional messages, and more, and is typically used to drive engagement, conversions, and customer loyalty. Email marketing can be targeted to specific segments of a mailing list. It can be personalized to individual recipients based on their interests, behaviors, and other data.
We take the time to get to know what our clients want, and when they speak, we’re listening.
In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.
Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.
I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.
I highly recommend Jenny and her team for your web design needs!
Read more “Elaine Lin Wang – Horizon Consulting, LLC, Educational Consulting Services”
You cannot go wrong — unless you decide to use someone other than Websubstance for your web design and hosting.
We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!