Digital Marketing and Technical Jargons


These terms are commonly used in the fields of digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.

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  • A heatmap is a visual representation of data that uses color to indicate areas of high and low activity on a web page. Heatmaps are often used in conversion rate optimization to help marketers understand where users are clicking, scrolling, and interacting with a website and identify improvement areas. By analyzing heatmaps, marketers can make data-driven decisions about how to optimize their campaigns for maximum effectiveness.
  • Hyperlocal PPC campaigns are a type of advertising campaign that uses location-based targeting to show ads to users in a specific geographic area. This type of campaign is typically used by businesses that want to reach customers in a specific location, such as a neighborhood, city, or region. In a hyperlocal PPC campaign, the advertiser sets a geographic target for the ads, and the ads are only shown to users who are located within that area. This can be a useful way for businesses to reach potential customers who are nearby and likely to be interested in their products or services.
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