Digital Marketing and Technical Jargons
These terms are commonly used in the fields of digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.
- HeatmapA heatmap is a visual representation of data that uses color to indicate areas of high and low activity on a web page. Heatmaps are often used in conversion rate optimization to help marketers understand where users are clicking, scrolling, and interacting with a website and identify improvement areas. By analyzing heatmaps, marketers can make data-driven decisions about how to optimize their campaigns for maximum effectiveness.
- Hyperlocal PPC campaignsHyperlocal PPC campaigns are a type of advertising campaign that uses location-based targeting to show ads to users in a specific geographic area. This type of campaign is typically used by businesses that want to reach customers in a specific location, such as a neighborhood, city, or region. In a hyperlocal PPC campaign, the advertiser sets a geographic target for the ads, and the ads are only shown to users who are located within that area. This can be a useful way for businesses to reach potential customers who are nearby and likely to be interested in their products or services.
We take the time to get to know what our clients want, and when they speak, we’re listening.
You cannot go wrong — unless you decide to use someone other than Websubstance for your web design and hosting.
In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.
Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.
I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.
I highly recommend Jenny and her team for your web design needs!
Read more “Elaine Lin Wang – Horizon Consulting, LLC, Educational Consulting Services”
We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!