Digital Marketing and Technical Jargons
Glossary
Here are 135 terms commonly used in digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.
All categories Advertising & Paid Media Analytics & Data Content & Inbound Marketing E-commerce & Sales Emerging Trends & Techniques Legal & Privacy Miscellaneous Concepts Search Engine Optimization (SEO) Security & Compliance Social Media & Community Management Strategy & Management Technology & Innovation User Acquisition & Relationship User Experience (UX) & Web Design
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- Landing PageA landing page is a specific webpage that a user is directed after clicking on a digital marketing campaign, such as a search engine ad, email link, or social media post. The goal of a landing page is to convert the user into a customer by providing relevant information and a clear call-to-action (CTA). Effective landing pages are optimized for user experience and are designed to drive conversions.
- Lead GenerationLead generation is identifying and nurturing potential customers for a business. It is achieved through various digital marketing campaigns, such as email marketing, social media marketing, or search engine marketing. The goal is to collect information about potential customers and convert them into paying customers.
- Lead NurturingThe process of developing and reinforcing relationships with buyers at every stage of the sales funnel. It focuses on marketing and communication efforts to listen to prospects' needs and provide the information and answers they need.
- Lifetime ValueA prediction of the net profit attributed to the entire future relationship with a customer. Understanding LTV helps businesses develop strategies to acquire new customers and retain existing ones while maintaining profit margins.
- LTVA prediction of the net profit attributed to the entire future relationship with a customer. Understanding LTV helps businesses develop strategies to acquire new customers and retain existing ones while maintaining profit margins.
- Local SEOLocal SEO, or local search engine optimization, is the process of optimizing a website to improve its ranking in the search results for local-based queries. This type of SEO is focused on optimizing the website for keywords and phrases that include the location of the business, such as the city or region where the business is located. Local SEO is important for businesses that rely on local customers, such as brick-and-mortar stores or service providers that operate in a specific geographic area. By improving its local SEO, a business can increase its visibility in the search results for local queries, which can lead to more traffic and potential customers. This can be accomplished through a variety of tactics, such as optimizing the website's content and meta data for local keywords, building local citations and links, and optimizing the website for mobile devices.
- Lookalike AudienceIn digital advertising, it's an audience created by identifying common qualities of people in an existing customer database (like an email list or users who have taken a particular action on a website) to find new users who resemble (or "look like") them.
