Digital Marketing and Technical Jargons
These terms are commonly used in the fields of digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.
- Landing PageA landing page is a specific webpage that a user is directed after clicking on a digital marketing campaign, such as a search engine ad, email link, or social media post. The goal of a landing page is to convert the user into a customer by providing relevant information and a clear call-to-action (CTA). Effective landing pages are optimized for user experience and are designed to drive conversions.
- Lead GenerationLead generation is identifying and nurturing potential customers for a business. It is achieved through various digital marketing campaigns, such as email marketing, social media marketing, or search engine marketing. The goal is to collect information about potential customers and convert them into paying customers.
- Local SEOLocal SEO, or local search engine optimization, is the process of optimizing a website to improve its ranking in the search results for local-based queries. This type of SEO is focused on optimizing the website for keywords and phrases that include the location of the business, such as the city or region where the business is located. Local SEO is important for businesses that rely on local customers, such as brick-and-mortar stores or service providers that operate in a specific geographic area. By improving its local SEO, a business can increase its visibility in the search results for local queries, which can lead to more traffic and potential customers. This can be accomplished through a variety of tactics, such as optimizing the website's content and meta data for local keywords, building local citations and links, and optimizing the website for mobile devices.
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We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!
In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.
Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.
I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.
I highly recommend Jenny and her team for your web design needs!
Read more “Elaine Lin Wang – Horizon Consulting, LLC, Educational Consulting Services”