Digital Marketing and Technical Jargons
Glossary
Here are 136 terms commonly used in digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.
All categories Advertising & Paid Media Analytics & Data Content & Inbound Marketing E-commerce & Sales Emerging Trends & Techniques Legal & Privacy Miscellaneous Concepts Search Engine Optimization (SEO) Security & Compliance Social Media & Community Management Strategy & Management Technology & Innovation User Acquisition & Relationship User Experience (UX) & Web Design
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- Marketing AutomationTechnology that manages marketing processes and multifunctional campaigns across multiple channels automatically. It streamlines lead generation, segmentation, lead nurturing, lead scoring, measurement processes, and more.
- Machine LearningML in marketing refers to the use of machine learning algorithms and techniques to improve marketing efforts. This can include tasks such as analyzing customer data to identify patterns and trends, predicting customer behavior, and personalizing marketing campaigns. Machine learning algorithms are able to process large amounts of data quickly and accurately, allowing marketers to make more informed decisions and improve the effectiveness of their marketing efforts.
- MLML in marketing refers to the use of machine learning algorithms and techniques to improve marketing efforts. This can include tasks such as analyzing customer data to identify patterns and trends, predicting customer behavior, and personalizing marketing campaigns. Machine learning algorithms are able to process large amounts of data quickly and accurately, allowing marketers to make more informed decisions and improve the effectiveness of their marketing efforts.
- Mobile MarketingMarketing activities designed specifically for delivery to and interaction with mobile devices, usually as part of a multi-channel campaign. It can include mobile-specific efforts like SMS and MMS marketing, mobile apps, and mobile-friendly web content.
- Multichannel MarketingMultichannel marketing is a strategy that uses multiple communication and distribution channels, such as email, social media, websites, and physical stores, to reach and engage customers to promote products or services.
- Multimodal searchMultimodal search is a type of search that allows users to input their query using multiple modes, such as text, voice, or image. This allows users to use the mode that is most convenient for them at the time, and can improve the search experience by making it more flexible and natural. For example, a user might use text input to type in a query on a desktop computer, but switch to voice input on a smartphone while on the go. Multimodal search can also improve the accuracy of search results by combining information from multiple modes, such as using the text in an image to provide context for a voice query.
