Digital Marketing and Technical Jargons
Glossary
These terms are commonly used in the fields of digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.
- Nash EquilibriumThe Nash equilibrium is a solution concept in game theory, named after Nobel laureate John Forbes Nash. It is a state of balance in which each player in a game has chosen the best possible strategy, given the strategies of the other players. In other words, in a Nash equilibrium, no player has an incentive to change their strategy, because doing so would not improve their outcome. The Nash equilibrium is an important concept in game theory, because it provides a way to predict the outcome of a game in which the players have conflicting interests. It is often used in economics, political science, and other fields to analyze strategic interactions between individuals or groups.
- Native AdvertisingNative advertising is a type of online advertising that matches the form and function of the platform on which it appears. In other words, it looks and feels like the surrounding content on a website or social media platform, making it less intrusive and more engaging for the user. Native ads are often found in social media feeds, search engine results pages, or as recommended content on a website. The goal of native advertising is to promote a product or service in a way that blends seamlessly with the user's experience, making it more likely that they will click on the ad and engage with the brand.
- Nielsen DMANielsen DMA, or Designated Market Area, is a term used by Nielsen Media Research to refer to geographic areas in the United States that are used for television ratings. Each DMA is defined by Nielsen as a group of counties with similar media markets, and are used to measure the size and composition of the television audience in that area. Nielsen DMAs are used by television broadcasters and advertisers to determine which markets to target with their ads, and are typically defined by the most significant city or cities in the area. There are 210 Nielsen DMAs in the United States, covering all 50 states and the District of Columbia.
