Digital Marketing and Technical Jargons

Glossary

Here are 153 terms commonly used in digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.

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  • The Nash equilibrium is a solution concept in game theory, named after Nobel laureate John Forbes Nash. It is a state of balance in which each player in a game has chosen the best possible strategy, given the strategies of the other players. In other words, in a Nash equilibrium, no player has an incentive to change their strategy, because doing so would not improve their outcome. The Nash equilibrium is an important concept in game theory, because it provides a way to predict the outcome of a game in which the players have conflicting interests. It is often used in economics, political science, and other fields to analyze strategic interactions between individuals or groups.
  • Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. In other words, it looks and feels like the surrounding content on a website or social media platform, making it less intrusive and more engaging for the user. Native ads are often found in social media feeds, search engine results pages, or as recommended content on a website. The goal of native advertising is to promote a product or service in a way that blends seamlessly with the user's experience, making it more likely that they will click on the ad and engage with the brand.
  • A field of marketing research that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. Marketers use neuromarketing to understand their audiences better and to improve their marketing strategies.
  • Non-Fungible Token: a digital asset representing ownership or proof of authenticity of a unique item or piece of content, often using blockchain technology. While NFTs are primarily associated with digital art and collectibles, they are entering digital marketing. Some brands and artists are exploring NFTs to engage with audiences and create unique, collectible digital assets.
  • Nielsen DMA, or Designated Market Area, is a term used by Nielsen Media Research to refer to geographic areas in the United States that are used for television ratings. Each DMA is defined by Nielsen as a group of counties with similar media markets, and are used to measure the size and composition of the television audience in that area. Nielsen DMAs are used by television broadcasters and advertisers to determine which markets to target with their ads, and are typically defined by the most significant city or cities in the area. There are 210 Nielsen DMAs in the United States, covering all 50 states and the District of Columbia.
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  • The Nash equilibrium is a solution concept in game theory, named after Nobel laureate John Forbes Nash. It is a state of balance in which each player in a game has chosen the best possible strategy, given the strategies of the other players. In other words, in a Nash equilibrium, no player has an incentive to change their strategy, because doing so would not improve their outcome. The Nash equilibrium is an important concept in game theory, because it provides a way to predict the outcome of a game in which the players have conflicting interests. It is often used in economics, political science, and other fields to analyze strategic interactions between individuals or groups.
  • Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. In other words, it looks and feels like the surrounding content on a website or social media platform, making it less intrusive and more engaging for the user. Native ads are often found in social media feeds, search engine results pages, or as recommended content on a website. The goal of native advertising is to promote a product or service in a way that blends seamlessly with the user's experience, making it more likely that they will click on the ad and engage with the brand.
  • A field of marketing research that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. Marketers use neuromarketing to understand their audiences better and to improve their marketing strategies.
  • Non-Fungible Token: a digital asset representing ownership or proof of authenticity of a unique item or piece of content, often using blockchain technology. While NFTs are primarily associated with digital art and collectibles, they are entering digital marketing. Some brands and artists are exploring NFTs to engage with audiences and create unique, collectible digital assets.
  • Nielsen DMA, or Designated Market Area, is a term used by Nielsen Media Research to refer to geographic areas in the United States that are used for television ratings. Each DMA is defined by Nielsen as a group of counties with similar media markets, and are used to measure the size and composition of the television audience in that area. Nielsen DMAs are used by television broadcasters and advertisers to determine which markets to target with their ads, and are typically defined by the most significant city or cities in the area. There are 210 Nielsen DMAs in the United States, covering all 50 states and the District of Columbia.

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IT Team Rocks LLC, Tips N Toes Spa, Calindia Wine and Spirits, Beau and Bella - A Modern Day Spa!

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Catharine M.
100 Bowls of Soup

We have been working with WebSubstance for 15+ years!  Jenny and her team ensured the vision we had for our website became a reality. In addition to our website, we have worked on various projects throughout the years. They are always extremely professional, quick to respond, easy to work with and continuously look for ways to keep our site up to date and “fresh”. Definitely top-notch service and design. I highly recommend them for all your marketing needs.

Lynn Campbell
Northern Virginia Pediatrics

In 2015, I started becoming suspicious that my current website service provider was not really optimizing my website or doing what needed to be done to get us the proper exposure to new clients and, also, make our website stand out as unique and personable, which is key to the image I wanted our law firm to represent. To my good fortune, Jenny Le and I met each other at a business networking function and she agreed to help me first validate my suspicions at no cost and then come up with a plan to implement and turn things around for our firm. Immediately, when working with Jenny and her team, I noticed just how different I was treated by them as a client. I was not a big client for them, but they made me feel as if I were and took a lot of time to listen to my ideas and understand the image I wanted to present and what we needed to grow our law firm business. Since my new site went live, in the past year, my clients have commented how much they liked my website and that it was what drew many of them to come meet me to talk about their estate plan, probate or family law matter. I also love that Websubtance is a local, family-owned business and they are prompt to support me with each endeavor I may have to improve my site’s exposure, whether through adding a customized Korean page to my site or a handy testimonials widget, or writing a new and amazing blog.

You cannot go wrong — unless you decide to use someone other than Websubstance for your web design and hosting.

Patricia E. Tichenor
NOVA Estate Lawyers

I am very pleased with Jenny’s web design work on my educational consulting business. First of all, her knowledge of the technicalities of web design is vast and extremely valuable. She would make sure that the website is user-friendly and built in order to allow for future upgrades.

In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.

Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.

I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.

I highly recommend Jenny and her team for your web design needs!

Elaine Lin Wang
Horizon Consulting, LLC, Educational Consulting Services