Digital Marketing and Technical Jargons


These terms are commonly used in the fields of digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.

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  • Organic search refers to the process of finding information on a search engine such as Google, without the use of any paid advertising. This means that the results that are returned by the search engine are based solely on the relevance and quality of the content, rather than on any payment or advertising. Organic search results are typically displayed in the main body of the search engine results page, and are distinguished from paid advertisements, which are usually labeled as "sponsored" and displayed in a separate section of the page. The goal of organic search is to improve the ranking of a website or web page in the search engine results page, in order to increase the visibility and traffic to the site.
  • Online reputation management (ORM) is the practice of tracking, monitoring, and responding to online content that can affect an individual's or organization's reputation. This can include things like social media posts, reviews, and ratings, as well as news articles and other online content. ORM involves monitoring and tracking this content, as well as taking steps to address any negative or false information that may be present. This can include things like responding to customer complaints, managing negative reviews, and promoting positive content. The goal of ORM is to ensure that an individual's or organization's online reputation is positive and accurately reflects their values and actions.
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