Digital Marketing and Technical Jargons

Glossary

Here are 138 terms commonly used in digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.

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  • Parasite SEO refers to a type of black hat SEO (search engine optimization) tactic that involves creating content on another website and using it to rank for specific keywords in search results. This can be done by creating a page on a high-traffic website and using it to rank for a particular keyword or by using a popular website's resources to rank for a specific keyword.
  • The process of creating a tailored experience for individuals based on their preferences, behaviors, and desires. Personalization aims to present users with experiences that are relevant to them, potentially increasing engagement, loyalty, and conversion rates.
  • Personally identifiable information (PII) is any information that can be used to identify a specific individual. In the context of marketing, PII can include a wide range of information, such as a person's name, email address, phone number, physical address, or even information about their online behavior or interests. PII is often collected by marketers in order to better understand and target their audience, and it can be valuable for personalized marketing efforts. However, the collection and use of PII is subject to strict privacy laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States. These laws require marketers to obtain consent from individuals before collecting and using their PII, and they also give individuals the right to access, correct, or delete their PII if necessary. As a result, it is important for marketers to carefully manage and protect any PII that they collect.
  • Personally identifiable information (PII) is any information that can be used to identify a specific individual. In the context of marketing, PII can include a wide range of information, such as a person's name, email address, phone number, physical address, or even information about their online behavior or interests. PII is often collected by marketers in order to better understand and target their audience, and it can be valuable for personalized marketing efforts. However, the collection and use of PII is subject to strict privacy laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States. These laws require marketers to obtain consent from individuals before collecting and using their PII, and they also give individuals the right to access, correct, or delete their PII if necessary. As a result, it is important for marketers to carefully manage and protect any PII that they collect.
  • A web platform is a set of technologies and tools that are used to develop and host web-based applications and websites. A web platform typically includes a web server, a programming language, a database, and other tools and libraries. It provides a framework for developers to build and deploy web applications and websites, and offers a range of features and capabilities that can be used to create interactive and engaging user experiences. Examples of web platforms include the LAMP stack (Linux, Apache, MySQL, PHP), the .NET framework, and the Java EE platform. These platforms are designed to be flexible and scalable, and can be used to build a wide variety of web-based applications and websites.
  • PPC stands for "pay-per-click." It is a type of online advertising model in which advertisers pay a fee each time one of their ads is clicked. This is in contrast to other forms of online advertising, such as display ads, which are typically paid for based on the number of impressions they receive. With PPC, advertisers only pay when a user takes a specific action, such as clicking on an ad or visiting their website. This can make it a cost-effective way for businesses to reach potential customers and drive traffic to their websites.
  • Public relations (PR) is the practice of managing the public image of a person, organization, or product. This can involve activities such as crafting and disseminating press releases, organizing events, and engaging with the media and other stakeholders. The goal of PR is often to create a positive relationship between an organization and its public, or target audience, in order to achieve specific objectives such as improving brand awareness or reputation, increasing sales or donations, or influencing public policy.
  • Public relations (PR) is the practice of managing the public image of a person, organization, or product. This can involve activities such as crafting and disseminating press releases, organizing events, and engaging with the media and other stakeholders. The goal of PR is often to create a positive relationship between an organization and its public, or target audience, in order to achieve specific objectives such as improving brand awareness or reputation, increasing sales or donations, or influencing public policy.
  • The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. In marketing, predictive analytics can forecast consumer behavior, purchasing patterns, and help in decision-making processes
  • Programmatic advertising uses automated systems and algorithms to buy and sell advertising space in real-time. Programmatic advertising allows advertisers to target specific audiences and deliver ads based on data-driven insights about consumer behavior and preferences. Programmatic advertising can be used in various formats, including display ads, video ads, and mobile ads. It can be more efficient and cost-effective than traditional advertising methods. Programmatic advertising can optimize ad campaigns in real-time based on data and performance metrics. They can be adapted to changing market conditions and consumer behaviors.
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  • Parasite SEO refers to a type of black hat SEO (search engine optimization) tactic that involves creating content on another website and using it to rank for specific keywords in search results. This can be done by creating a page on a high-traffic website and using it to rank for a particular keyword or by using a popular website's resources to rank for a specific keyword.
  • The process of creating a tailored experience for individuals based on their preferences, behaviors, and desires. Personalization aims to present users with experiences that are relevant to them, potentially increasing engagement, loyalty, and conversion rates.
  • Personally identifiable information (PII) is any information that can be used to identify a specific individual. In the context of marketing, PII can include a wide range of information, such as a person's name, email address, phone number, physical address, or even information about their online behavior or interests. PII is often collected by marketers in order to better understand and target their audience, and it can be valuable for personalized marketing efforts. However, the collection and use of PII is subject to strict privacy laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States. These laws require marketers to obtain consent from individuals before collecting and using their PII, and they also give individuals the right to access, correct, or delete their PII if necessary. As a result, it is important for marketers to carefully manage and protect any PII that they collect.
  • Personally identifiable information (PII) is any information that can be used to identify a specific individual. In the context of marketing, PII can include a wide range of information, such as a person's name, email address, phone number, physical address, or even information about their online behavior or interests. PII is often collected by marketers in order to better understand and target their audience, and it can be valuable for personalized marketing efforts. However, the collection and use of PII is subject to strict privacy laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States. These laws require marketers to obtain consent from individuals before collecting and using their PII, and they also give individuals the right to access, correct, or delete their PII if necessary. As a result, it is important for marketers to carefully manage and protect any PII that they collect.
  • A web platform is a set of technologies and tools that are used to develop and host web-based applications and websites. A web platform typically includes a web server, a programming language, a database, and other tools and libraries. It provides a framework for developers to build and deploy web applications and websites, and offers a range of features and capabilities that can be used to create interactive and engaging user experiences. Examples of web platforms include the LAMP stack (Linux, Apache, MySQL, PHP), the .NET framework, and the Java EE platform. These platforms are designed to be flexible and scalable, and can be used to build a wide variety of web-based applications and websites.
  • PPC stands for "pay-per-click." It is a type of online advertising model in which advertisers pay a fee each time one of their ads is clicked. This is in contrast to other forms of online advertising, such as display ads, which are typically paid for based on the number of impressions they receive. With PPC, advertisers only pay when a user takes a specific action, such as clicking on an ad or visiting their website. This can make it a cost-effective way for businesses to reach potential customers and drive traffic to their websites.
  • Public relations (PR) is the practice of managing the public image of a person, organization, or product. This can involve activities such as crafting and disseminating press releases, organizing events, and engaging with the media and other stakeholders. The goal of PR is often to create a positive relationship between an organization and its public, or target audience, in order to achieve specific objectives such as improving brand awareness or reputation, increasing sales or donations, or influencing public policy.
  • Public relations (PR) is the practice of managing the public image of a person, organization, or product. This can involve activities such as crafting and disseminating press releases, organizing events, and engaging with the media and other stakeholders. The goal of PR is often to create a positive relationship between an organization and its public, or target audience, in order to achieve specific objectives such as improving brand awareness or reputation, increasing sales or donations, or influencing public policy.
  • The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. In marketing, predictive analytics can forecast consumer behavior, purchasing patterns, and help in decision-making processes
  • Programmatic advertising uses automated systems and algorithms to buy and sell advertising space in real-time. Programmatic advertising allows advertisers to target specific audiences and deliver ads based on data-driven insights about consumer behavior and preferences. Programmatic advertising can be used in various formats, including display ads, video ads, and mobile ads. It can be more efficient and cost-effective than traditional advertising methods. Programmatic advertising can optimize ad campaigns in real-time based on data and performance metrics. They can be adapted to changing market conditions and consumer behaviors.
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Francois Lemieux
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I am very pleased with Jenny’s web design work on my educational consulting business. First of all, her knowledge of the technicalities of web design is vast and extremely valuable. She would make sure that the website is user-friendly and built in order to allow for future upgrades.

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I highly recommend Jenny and her team for your web design needs!

Elaine Lin Wang
Horizon Consulting, LLC, Educational Consulting Services

I’ve been working with Jenny since 2008. She has great ideas, great work ethic, fair pricing, and most of all she is always open to my inputs on all the work she does for me. She goes above and beyond to make sure the work she puts out is excellent and very innovative. Both her and Michael are very approachable and never take offense if I ask for changes on the design. I would highly recommend this team and I’m always available to be a reference for them.

Mary Taylor
Brush Strokes Salon & Mira Spa and Salon

We have been working with WebSubstance for 15+ years!  Jenny and her team ensured the vision we had for our website became a reality. In addition to our website, we have worked on various projects throughout the years. They are always extremely professional, quick to respond, easy to work with and continuously look for ways to keep our site up to date and “fresh”. Definitely top-notch service and design. I highly recommend them for all your marketing needs.

Lynn Campbell
Northern Virginia Pediatrics

In 2015, I started becoming suspicious that my current website service provider was not really optimizing my website or doing what needed to be done to get us the proper exposure to new clients and, also, make our website stand out as unique and personable, which is key to the image I wanted our law firm to represent. To my good fortune, Jenny Le and I met each other at a business networking function and she agreed to help me first validate my suspicions at no cost and then come up with a plan to implement and turn things around for our firm. Immediately, when working with Jenny and her team, I noticed just how different I was treated by them as a client. I was not a big client for them, but they made me feel as if I were and took a lot of time to listen to my ideas and understand the image I wanted to present and what we needed to grow our law firm business. Since my new site went live, in the past year, my clients have commented how much they liked my website and that it was what drew many of them to come meet me to talk about their estate plan, probate or family law matter. I also love that Websubtance is a local, family-owned business and they are prompt to support me with each endeavor I may have to improve my site’s exposure, whether through adding a customized Korean page to my site or a handy testimonials widget, or writing a new and amazing blog.

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Patricia E. Tichenor
NOVA Estate Lawyers

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We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!

Catharine M.
100 Bowls of Soup