Digital Marketing and Technical Jargons
Glossary
These terms are commonly used in the fields of digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.
- Parasite SEOParasite SEO refers to a type of black hat SEO (search engine optimization) tactic that involves creating content on another website and using it to rank for specific keywords in search results. This can be done by creating a page on a high-traffic website and using it to rank for a particular keyword or by using a popular website's resources to rank for a specific keyword.
- PIIPersonally identifiable information (PII) is any information that can be used to identify a specific individual. In the context of marketing, PII can include a wide range of information, such as a person's name, email address, phone number, physical address, or even information about their online behavior or interests. PII is often collected by marketers in order to better understand and target their audience, and it can be valuable for personalized marketing efforts. However, the collection and use of PII is subject to strict privacy laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States. These laws require marketers to obtain consent from individuals before collecting and using their PII, and they also give individuals the right to access, correct, or delete their PII if necessary. As a result, it is important for marketers to carefully manage and protect any PII that they collect.
- PlatformA web platform is a set of technologies and tools that are used to develop and host web-based applications and websites. A web platform typically includes a web server, a programming language, a database, and other tools and libraries. It provides a framework for developers to build and deploy web applications and websites, and offers a range of features and capabilities that can be used to create interactive and engaging user experiences. Examples of web platforms include the LAMP stack (Linux, Apache, MySQL, PHP), the .NET framework, and the Java EE platform. These platforms are designed to be flexible and scalable, and can be used to build a wide variety of web-based applications and websites.
- PPCPPC stands for "pay-per-click." It is a type of online advertising model in which advertisers pay a fee each time one of their ads is clicked. This is in contrast to other forms of online advertising, such as display ads, which are typically paid for based on the number of impressions they receive. With PPC, advertisers only pay when a user takes a specific action, such as clicking on an ad or visiting their website. This can make it a cost-effective way for businesses to reach potential customers and drive traffic to their websites.
- PRPublic relations (PR) is the practice of managing the public image of a person, organization, or product. This can involve activities such as crafting and disseminating press releases, organizing events, and engaging with the media and other stakeholders. The goal of PR is often to create a positive relationship between an organization and its public, or target audience, in order to achieve specific objectives such as improving brand awareness or reputation, increasing sales or donations, or influencing public policy.
- Programmatic AdvertisingProgrammatic advertising uses automated systems and algorithms to buy and sell advertising space in real-time. Programmatic advertising allows advertisers to target specific audiences and deliver ads based on data-driven insights about consumer behavior and preferences. Programmatic advertising can be used in various formats, including display ads, video ads, and mobile ads. It can be more efficient and cost-effective than traditional advertising methods. Programmatic advertising can optimize ad campaigns in real-time based on data and performance metrics. They can be adapted to changing market conditions and consumer behaviors.
