Digital Marketing and Technical Jargons

Glossary

Here are 138 terms commonly used in digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.

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  • Real-Time Bidding (RTB) is a process in which advertising space is bought and sold through automated systems in real-time. RTB allows advertisers to bid on specific advertising inventory, such as a display ad impression or a video ad view, and to deliver their ads to particular audiences based on real-time data and consumer behaviors. RTB enables more efficient and effective advertising, as ad campaigns can be optimized based on real-time data and performance metrics and can be adapted to changing market conditions and consumer behaviors.
  • Real-Time Bidding (RTB) is a process in which advertising space is bought and sold through automated systems in real-time. RTB allows advertisers to bid on specific advertising inventory, such as a display ad impression or a video ad view, and to deliver their ads to particular audiences based on real-time data and consumer behaviors. RTB enables more efficient and effective advertising, as ad campaigns can be optimized based on real-time data and performance metrics and can be adapted to changing market conditions and consumer behaviors.
  • Remarketing is a digital marketing technique that shows ads to people who have already interacted with your brand or website. Remarketing can target users who have abandoned a shopping cart, visited specific pages on your website, or engaged with your brand in other ways. The goal of remarketing is to re-engage with potential customers and encourage them to complete a desired action, such as making a purchase, filling out a form, or downloading a piece of content.
  • Responsive design is a term that refers to the practice of designing websites and applications in a way that allows them to adapt to the size and shape of the user's device or screen. This means that the content on the website or application will automatically rearrange and resize itself to fit the device or screen, without the need for the user to manually zoom in or out. Responsive design is important because it allows users to access the same content on different devices, without having to worry about the content not fitting or looking correct on their device. This can improve the user experience and make it easier for users to find the information they are looking for.
  • Retargeting is a form of online advertising that allows marketers to reach users who have previously interacted with their website or other digital properties. It can be done by displaying targeted ads to users who have visited the website, abandoned a shopping cart, or performed other desired actions. Retargeting aims to re-engage with users who are already interested in the product or service and to drive them back to the website to complete the desired action.
  • Return on advertising spend (ROAS) measures the efficiency of an advertising campaign. It is calculated by dividing the revenue generated from the campaign by the amount spent on advertising. For example, if an advertiser spends $100 on an advertising campaign and generates $500 in revenue from that campaign, their ROAS would be 500/100 = 5. This means that for every dollar spent on advertising, the advertiser generated $5 in revenue. ROAS is a useful metric for advertisers because it allows them to see how well their advertising campaign is performing in terms of generating revenue. It can help advertisers compare the effectiveness of different campaigns and make decisions about where to allocate their advertising budget. A high ROAS indicates that the advertising campaign is generating a good return on investment, while a low ROAS may indicate that the campaign is not performing well and may need to be adjusted or changed.
  • Return on advertising spend (ROAS) measures the efficiency of an advertising campaign. It is calculated by dividing the revenue generated from the campaign by the amount spent on advertising. For example, if an advertiser spends $100 on an advertising campaign and generates $500 in revenue from that campaign, their ROAS would be 500/100 = 5. This means that for every dollar spent on advertising, the advertiser generated $5 in revenue. ROAS is a useful metric for advertisers because it allows them to see how well their advertising campaign is performing in terms of generating revenue. It can help advertisers compare the effectiveness of different campaigns and make decisions about where to allocate their advertising budget. A high ROAS indicates that the advertising campaign is generating a good return on investment, while a low ROAS may indicate that the campaign is not performing well and may need to be adjusted or changed.
  • ROI, or return on investment, is a financial metric that is used to measure the profitability of an investment. It is calculated by dividing the net profit of an investment by the initial cost of the investment, and expressing the result as a percentage. For example, if an investment of $100 generates a net profit of $20, the ROI would be 20/100 = 0.2, or 20%. ROI is a useful metric for evaluating the performance of an investment, because it allows investors to compare the profitability of different investments on a common basis. A higher ROI indicates a more profitable investment, while a lower ROI may indicate that the investment is less profitable or may even be losing money.
  • ROI, or return on investment, is a financial metric that is used to measure the profitability of an investment. It is calculated by dividing the net profit of an investment by the initial cost of the investment, and expressing the result as a percentage. For example, if an investment of $100 generates a net profit of $20, the ROI would be 20/100 = 0.2, or 20%. ROI is a useful metric for evaluating the performance of an investment, because it allows investors to compare the profitability of different investments on a common basis. A higher ROI indicates a more profitable investment, while a lower ROI may indicate that the investment is less profitable or may even be losing money.
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  • Real-Time Bidding (RTB) is a process in which advertising space is bought and sold through automated systems in real-time. RTB allows advertisers to bid on specific advertising inventory, such as a display ad impression or a video ad view, and to deliver their ads to particular audiences based on real-time data and consumer behaviors. RTB enables more efficient and effective advertising, as ad campaigns can be optimized based on real-time data and performance metrics and can be adapted to changing market conditions and consumer behaviors.
  • Real-Time Bidding (RTB) is a process in which advertising space is bought and sold through automated systems in real-time. RTB allows advertisers to bid on specific advertising inventory, such as a display ad impression or a video ad view, and to deliver their ads to particular audiences based on real-time data and consumer behaviors. RTB enables more efficient and effective advertising, as ad campaigns can be optimized based on real-time data and performance metrics and can be adapted to changing market conditions and consumer behaviors.
  • Remarketing is a digital marketing technique that shows ads to people who have already interacted with your brand or website. Remarketing can target users who have abandoned a shopping cart, visited specific pages on your website, or engaged with your brand in other ways. The goal of remarketing is to re-engage with potential customers and encourage them to complete a desired action, such as making a purchase, filling out a form, or downloading a piece of content.
  • Responsive design is a term that refers to the practice of designing websites and applications in a way that allows them to adapt to the size and shape of the user's device or screen. This means that the content on the website or application will automatically rearrange and resize itself to fit the device or screen, without the need for the user to manually zoom in or out. Responsive design is important because it allows users to access the same content on different devices, without having to worry about the content not fitting or looking correct on their device. This can improve the user experience and make it easier for users to find the information they are looking for.
  • Retargeting is a form of online advertising that allows marketers to reach users who have previously interacted with their website or other digital properties. It can be done by displaying targeted ads to users who have visited the website, abandoned a shopping cart, or performed other desired actions. Retargeting aims to re-engage with users who are already interested in the product or service and to drive them back to the website to complete the desired action.
  • Return on advertising spend (ROAS) measures the efficiency of an advertising campaign. It is calculated by dividing the revenue generated from the campaign by the amount spent on advertising. For example, if an advertiser spends $100 on an advertising campaign and generates $500 in revenue from that campaign, their ROAS would be 500/100 = 5. This means that for every dollar spent on advertising, the advertiser generated $5 in revenue. ROAS is a useful metric for advertisers because it allows them to see how well their advertising campaign is performing in terms of generating revenue. It can help advertisers compare the effectiveness of different campaigns and make decisions about where to allocate their advertising budget. A high ROAS indicates that the advertising campaign is generating a good return on investment, while a low ROAS may indicate that the campaign is not performing well and may need to be adjusted or changed.
  • Return on advertising spend (ROAS) measures the efficiency of an advertising campaign. It is calculated by dividing the revenue generated from the campaign by the amount spent on advertising. For example, if an advertiser spends $100 on an advertising campaign and generates $500 in revenue from that campaign, their ROAS would be 500/100 = 5. This means that for every dollar spent on advertising, the advertiser generated $5 in revenue. ROAS is a useful metric for advertisers because it allows them to see how well their advertising campaign is performing in terms of generating revenue. It can help advertisers compare the effectiveness of different campaigns and make decisions about where to allocate their advertising budget. A high ROAS indicates that the advertising campaign is generating a good return on investment, while a low ROAS may indicate that the campaign is not performing well and may need to be adjusted or changed.
  • ROI, or return on investment, is a financial metric that is used to measure the profitability of an investment. It is calculated by dividing the net profit of an investment by the initial cost of the investment, and expressing the result as a percentage. For example, if an investment of $100 generates a net profit of $20, the ROI would be 20/100 = 0.2, or 20%. ROI is a useful metric for evaluating the performance of an investment, because it allows investors to compare the profitability of different investments on a common basis. A higher ROI indicates a more profitable investment, while a lower ROI may indicate that the investment is less profitable or may even be losing money.
  • ROI, or return on investment, is a financial metric that is used to measure the profitability of an investment. It is calculated by dividing the net profit of an investment by the initial cost of the investment, and expressing the result as a percentage. For example, if an investment of $100 generates a net profit of $20, the ROI would be 20/100 = 0.2, or 20%. ROI is a useful metric for evaluating the performance of an investment, because it allows investors to compare the profitability of different investments on a common basis. A higher ROI indicates a more profitable investment, while a lower ROI may indicate that the investment is less profitable or may even be losing money.
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Francois Lemieux
IT Team Rocks LLC, Tips N Toes Spa, Calindia Wine and Spirits, Beau and Bella - A Modern Day Spa!

I’ve been working with Jenny since 2008. She has great ideas, great work ethic, fair pricing, and most of all she is always open to my inputs on all the work she does for me. She goes above and beyond to make sure the work she puts out is excellent and very innovative. Both her and Michael are very approachable and never take offense if I ask for changes on the design. I would highly recommend this team and I’m always available to be a reference for them.

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We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!

Catharine M.
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I am very pleased with Jenny’s web design work on my educational consulting business. First of all, her knowledge of the technicalities of web design is vast and extremely valuable. She would make sure that the website is user-friendly and built in order to allow for future upgrades.

In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.

Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.

I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.

I highly recommend Jenny and her team for your web design needs!

Elaine Lin Wang
Horizon Consulting, LLC, Educational Consulting Services

In 2015, I started becoming suspicious that my current website service provider was not really optimizing my website or doing what needed to be done to get us the proper exposure to new clients and, also, make our website stand out as unique and personable, which is key to the image I wanted our law firm to represent. To my good fortune, Jenny Le and I met each other at a business networking function and she agreed to help me first validate my suspicions at no cost and then come up with a plan to implement and turn things around for our firm. Immediately, when working with Jenny and her team, I noticed just how different I was treated by them as a client. I was not a big client for them, but they made me feel as if I were and took a lot of time to listen to my ideas and understand the image I wanted to present and what we needed to grow our law firm business. Since my new site went live, in the past year, my clients have commented how much they liked my website and that it was what drew many of them to come meet me to talk about their estate plan, probate or family law matter. I also love that Websubtance is a local, family-owned business and they are prompt to support me with each endeavor I may have to improve my site’s exposure, whether through adding a customized Korean page to my site or a handy testimonials widget, or writing a new and amazing blog.

You cannot go wrong — unless you decide to use someone other than Websubstance for your web design and hosting.

Patricia E. Tichenor
NOVA Estate Lawyers

We have been working with WebSubstance for 15+ years!  Jenny and her team ensured the vision we had for our website became a reality. In addition to our website, we have worked on various projects throughout the years. They are always extremely professional, quick to respond, easy to work with and continuously look for ways to keep our site up to date and “fresh”. Definitely top-notch service and design. I highly recommend them for all your marketing needs.

Lynn Campbell
Northern Virginia Pediatrics