Digital Marketing and Technical Jargons

Glossary

Here are 153 terms commonly used in digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.

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  • Software as a Service (SaaS) is a software delivery model in which a software application is hosted by a third-party provider and made available to customers over the internet. In this model, the provider is responsible for managing the infrastructure and resources required to run the application, while the customer pays a subscription fee to access and use the software. This allows customers to use the software without having to worry about the technical details of installation, maintenance, and upgrades. SaaS is often used for applications that require a high level of availability and scalability, such as customer relationship management (CRM) and enterprise resource planning (ERP) systems.
  • A sales funnel is a marketing and sales model that describes the journey of a potential customer from the moment they first become aware of a product or service, to the point at which they make a purchase. The sales funnel is typically divided into several stages, including awareness, interest, consideration, and decision, which represent the different steps that a customer goes through on their way to making a purchase. At each stage of the funnel, different marketing and sales tactics are used to move the customer closer to a purchase decision. The goal of the sales funnel is to convert as many potential customers as possible into paying customers, by providing them with the information and support they need to make an informed decision. By understanding and optimizing the different stages of the sales funnel, businesses can improve their sales and marketing effectiveness, and increase their revenue.
  • Scraping is the process of extracting data from websites or other digital sources in an automated manner. Scraping can be used to collect data for various purposes, such as research, marketing, and competitive intelligence. Scraping can be performed using different tools and technologies, including web scraping software, APIs,, and data scraping services. The process of scraping often involves: Navigating websites. Extracting data from specific pages. Storing the data in a structured format for further analysis. However, it's essential to remember that scraping can be against the terms of use for some websites and can also run afoul of privacy and data protection regulations.
  • The underlying purpose of a user's search query on search engines. It categorizes the reasons behind a search, whether informational, navigational, transactional, or commercial. It helps marketers tailor their content to meet users' needs accordingly.
  • Second-Screen Advertising involves ads synchronized to appear on a mobile device or computer in response to what is happening on a television show or commercial.
  • SEM stands for "search engine marketing." It is a type of internet marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. This is typically done through a combination of SEO and PPC, with the goal of increasing the website's ranking on search engines and driving more traffic to the website. SEM can be an effective way for businesses to reach potential customers and promote their products or services online.
  • Sentiment Analysis is identifying and categorizing opinions expressed in text to determine whether the writer's attitude toward a topic, product, or service is positive, negative, or neutral.
  • SEO stands for "search engine optimization." It is the process of improving the ranking of a website on search engines like Google. This is done through a variety of techniques, such as improving the website's content and structure, as well as building high-quality backlinks from other websites. The goal of SEO is to make a website more visible and easier to find for users searching for relevant keywords. This can help to increase the amount of traffic the website receives and improve its overall visibility on the web.
  • Search Engine Reputation Management (SERM) is the practice of monitoring, influencing, and improving the online reputation of an individual or organization. This can be accomplished through various means, such as monitoring and responding to online reviews, managing the presence of a business or individual on social media and other websites, and working to improve the visibility of positive content in search engine results. SERM is often used by businesses and individuals who want to improve their online reputation, or who have been the subject of negative reviews or press coverage. By managing their online presence and improving the visibility of positive content, these individuals and organizations can help protect and improve their reputation.
  • SERP is an acronym that stands for search engine results page. It is the page that a search engine displays after a user enters a search query. The SERP typically includes a list of links to webpages that are relevant to the user's search query, along with other information such as ads, images, and videos. The goal of the SERP is to help the user find the information they are looking for quickly and easily. The content and layout of the SERP can vary depending on the search engine and the type of query. For example, a SERP for a navigational query, such as the name of a company, may include a list of links to the company's website and social media profiles, while a SERP for an informational query, such as a question, may include a list of links to articles and other sources of information.
  • Shoppable Posts are social media posts that integrate direct product purchase links or tags to facilitate buying directly from the social media platform.
  • Smart Content refers to content that is dynamically personalized to meet an individual's specific needs and preferences.
  • A social media entrepreneur is a person who uses social media platforms to promote and sell products or services. They typically have a strong presence on social media and use their platforms to connect with potential customers and build their brand. Social media entrepreneurs often use a variety of tactics, such as creating engaging content, using paid advertising, and building a loyal following, to grow their business and reach new customers. Some social media entrepreneurs may also offer consulting services or provide training to others who want to learn how to use social media for business purposes.
  • SMM stands for "social media marketing." It is the process of promoting a website or brand on social media platforms, such as Facebook, Twitter, and Instagram. This is typically done through a combination of techniques, such as creating and sharing engaging content, running paid advertisements, and engaging with users on social media. The goal of SMM is to increase brand awareness and engagement, and to drive traffic to the website. It can be an effective way for businesses to reach potential customers and build relationships with them online.
  • Social media optimization (SMO) is the process of using social media platforms and channels to increase the visibility and reach of a brand, product, or service. This can involve creating engaging and shareable content, using hashtags and other tactics to improve the discoverability of a brand's content, and engaging with potential customers on social media platforms. The goal of SMO is to drive traffic to a brand's website and increase awareness of its products or services, ultimately leading to increased sales and revenue. SMO can be an effective way for businesses to reach and engage with their target audience, and it is often used in conjunction with search engine optimization (SEO) to improve a brand's online visibility.
  • The concept that people will conform to the actions of others under the assumption that those actions reflect the correct behavior. Marketers use social proof, such as user testimonials and celebrity endorsements, to increase trust and credibility among potential customers.
  • SoLoMo is a term that is used to refer to the combination of three technologies: social, local, and mobile. This term is often used to describe the way that these technologies are used together to enhance the online experience of users. Social refers to the use of social networking and other online tools to connect people and share information. Local refers to the use of location-based services and other technologies that enable users to find information and services relevant to their specific location. Mobile refers to the use of mobile devices, such as smartphones and tablets, to access the internet and use online services. When these three technologies are combined, they can create a powerful and engaging online experience for users.
  • A marketing technique that harnesses the power of stories to communicate a message that resonates with the audience's values, emotions, and aspirations, often resulting in a more profound connection with the brand.
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  • Software as a Service (SaaS) is a software delivery model in which a software application is hosted by a third-party provider and made available to customers over the internet. In this model, the provider is responsible for managing the infrastructure and resources required to run the application, while the customer pays a subscription fee to access and use the software. This allows customers to use the software without having to worry about the technical details of installation, maintenance, and upgrades. SaaS is often used for applications that require a high level of availability and scalability, such as customer relationship management (CRM) and enterprise resource planning (ERP) systems.
  • A sales funnel is a marketing and sales model that describes the journey of a potential customer from the moment they first become aware of a product or service, to the point at which they make a purchase. The sales funnel is typically divided into several stages, including awareness, interest, consideration, and decision, which represent the different steps that a customer goes through on their way to making a purchase. At each stage of the funnel, different marketing and sales tactics are used to move the customer closer to a purchase decision. The goal of the sales funnel is to convert as many potential customers as possible into paying customers, by providing them with the information and support they need to make an informed decision. By understanding and optimizing the different stages of the sales funnel, businesses can improve their sales and marketing effectiveness, and increase their revenue.
  • Scraping is the process of extracting data from websites or other digital sources in an automated manner. Scraping can be used to collect data for various purposes, such as research, marketing, and competitive intelligence. Scraping can be performed using different tools and technologies, including web scraping software, APIs,, and data scraping services. The process of scraping often involves: Navigating websites. Extracting data from specific pages. Storing the data in a structured format for further analysis. However, it's essential to remember that scraping can be against the terms of use for some websites and can also run afoul of privacy and data protection regulations.
  • The underlying purpose of a user's search query on search engines. It categorizes the reasons behind a search, whether informational, navigational, transactional, or commercial. It helps marketers tailor their content to meet users' needs accordingly.
  • Second-Screen Advertising involves ads synchronized to appear on a mobile device or computer in response to what is happening on a television show or commercial.
  • SEM stands for "search engine marketing." It is a type of internet marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. This is typically done through a combination of SEO and PPC, with the goal of increasing the website's ranking on search engines and driving more traffic to the website. SEM can be an effective way for businesses to reach potential customers and promote their products or services online.
  • Sentiment Analysis is identifying and categorizing opinions expressed in text to determine whether the writer's attitude toward a topic, product, or service is positive, negative, or neutral.
  • SEO stands for "search engine optimization." It is the process of improving the ranking of a website on search engines like Google. This is done through a variety of techniques, such as improving the website's content and structure, as well as building high-quality backlinks from other websites. The goal of SEO is to make a website more visible and easier to find for users searching for relevant keywords. This can help to increase the amount of traffic the website receives and improve its overall visibility on the web.
  • Search Engine Reputation Management (SERM) is the practice of monitoring, influencing, and improving the online reputation of an individual or organization. This can be accomplished through various means, such as monitoring and responding to online reviews, managing the presence of a business or individual on social media and other websites, and working to improve the visibility of positive content in search engine results. SERM is often used by businesses and individuals who want to improve their online reputation, or who have been the subject of negative reviews or press coverage. By managing their online presence and improving the visibility of positive content, these individuals and organizations can help protect and improve their reputation.
  • SERP is an acronym that stands for search engine results page. It is the page that a search engine displays after a user enters a search query. The SERP typically includes a list of links to webpages that are relevant to the user's search query, along with other information such as ads, images, and videos. The goal of the SERP is to help the user find the information they are looking for quickly and easily. The content and layout of the SERP can vary depending on the search engine and the type of query. For example, a SERP for a navigational query, such as the name of a company, may include a list of links to the company's website and social media profiles, while a SERP for an informational query, such as a question, may include a list of links to articles and other sources of information.
  • Shoppable Posts are social media posts that integrate direct product purchase links or tags to facilitate buying directly from the social media platform.
  • Smart Content refers to content that is dynamically personalized to meet an individual's specific needs and preferences.
  • A social media entrepreneur is a person who uses social media platforms to promote and sell products or services. They typically have a strong presence on social media and use their platforms to connect with potential customers and build their brand. Social media entrepreneurs often use a variety of tactics, such as creating engaging content, using paid advertising, and building a loyal following, to grow their business and reach new customers. Some social media entrepreneurs may also offer consulting services or provide training to others who want to learn how to use social media for business purposes.
  • SMM stands for "social media marketing." It is the process of promoting a website or brand on social media platforms, such as Facebook, Twitter, and Instagram. This is typically done through a combination of techniques, such as creating and sharing engaging content, running paid advertisements, and engaging with users on social media. The goal of SMM is to increase brand awareness and engagement, and to drive traffic to the website. It can be an effective way for businesses to reach potential customers and build relationships with them online.
  • Social media optimization (SMO) is the process of using social media platforms and channels to increase the visibility and reach of a brand, product, or service. This can involve creating engaging and shareable content, using hashtags and other tactics to improve the discoverability of a brand's content, and engaging with potential customers on social media platforms. The goal of SMO is to drive traffic to a brand's website and increase awareness of its products or services, ultimately leading to increased sales and revenue. SMO can be an effective way for businesses to reach and engage with their target audience, and it is often used in conjunction with search engine optimization (SEO) to improve a brand's online visibility.
  • The concept that people will conform to the actions of others under the assumption that those actions reflect the correct behavior. Marketers use social proof, such as user testimonials and celebrity endorsements, to increase trust and credibility among potential customers.
  • SoLoMo is a term that is used to refer to the combination of three technologies: social, local, and mobile. This term is often used to describe the way that these technologies are used together to enhance the online experience of users. Social refers to the use of social networking and other online tools to connect people and share information. Local refers to the use of location-based services and other technologies that enable users to find information and services relevant to their specific location. Mobile refers to the use of mobile devices, such as smartphones and tablets, to access the internet and use online services. When these three technologies are combined, they can create a powerful and engaging online experience for users.
  • A marketing technique that harnesses the power of stories to communicate a message that resonates with the audience's values, emotions, and aspirations, often resulting in a more profound connection with the brand.

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I am very pleased with Jenny’s web design work on my educational consulting business. First of all, her knowledge of the technicalities of web design is vast and extremely valuable. She would make sure that the website is user-friendly and built in order to allow for future upgrades.

In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.

Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.

I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.

I highly recommend Jenny and her team for your web design needs!

Elaine Lin Wang
Horizon Consulting, LLC, Educational Consulting Services

We have been working with WebSubstance for 15+ years!  Jenny and her team ensured the vision we had for our website became a reality. In addition to our website, we have worked on various projects throughout the years. They are always extremely professional, quick to respond, easy to work with and continuously look for ways to keep our site up to date and “fresh”. Definitely top-notch service and design. I highly recommend them for all your marketing needs.

Lynn Campbell
Northern Virginia Pediatrics

In 2015, I started becoming suspicious that my current website service provider was not really optimizing my website or doing what needed to be done to get us the proper exposure to new clients and, also, make our website stand out as unique and personable, which is key to the image I wanted our law firm to represent. To my good fortune, Jenny Le and I met each other at a business networking function and she agreed to help me first validate my suspicions at no cost and then come up with a plan to implement and turn things around for our firm. Immediately, when working with Jenny and her team, I noticed just how different I was treated by them as a client. I was not a big client for them, but they made me feel as if I were and took a lot of time to listen to my ideas and understand the image I wanted to present and what we needed to grow our law firm business. Since my new site went live, in the past year, my clients have commented how much they liked my website and that it was what drew many of them to come meet me to talk about their estate plan, probate or family law matter. I also love that Websubtance is a local, family-owned business and they are prompt to support me with each endeavor I may have to improve my site’s exposure, whether through adding a customized Korean page to my site or a handy testimonials widget, or writing a new and amazing blog.

You cannot go wrong — unless you decide to use someone other than Websubstance for your web design and hosting.

Patricia E. Tichenor
NOVA Estate Lawyers

Extremely professional, highly knowledgeable, and very easy to work with.

We are now at our 4th company, and WebSubstance built the four websites brilliantly. I highly recommend them to build your website and ALSO to work with their marketing team. They are the best!

Kudos WebSubstance.

Francois Lemieux
IT Team Rocks LLC, Tips N Toes Spa, Calindia Wine and Spirits, Beau and Bella - A Modern Day Spa!

I’ve been working with Jenny since 2008. She has great ideas, great work ethic, fair pricing, and most of all she is always open to my inputs on all the work she does for me. She goes above and beyond to make sure the work she puts out is excellent and very innovative. Both her and Michael are very approachable and never take offense if I ask for changes on the design. I would highly recommend this team and I’m always available to be a reference for them.

Mary Taylor
Brush Strokes Salon & Mira Spa and Salon

Professionalism, Quality, Responsiveness, Value

We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!

Catharine M.
100 Bowls of Soup