Digital Marketing and Technical Jargons

Glossary

Here are 153 terms commonly used in digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.

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  • u

  • User-generated content (UGC) is any content that has been created by users or customers of a brand, rather than the brand itself. This can include a wide range of content types, such as reviews, ratings, comments, testimonials, photos, videos, and more. UGC is often found on social media platforms, where users can easily share their own content and engage with others. Brands often value UGC because it can be an authentic and trustworthy source of information for potential customers. It can also help to build a sense of community and engagement around a brand, as users feel more connected to a brand when they see content from other customers. Some brands may even actively encourage the creation of UGC by running contests or promotions that incentivize users to create and share content.
  • A user interface (UI) is the part of a computer system, website, or device that a person uses to interact with the system, website, or device. It is the interface through which a user communicates with the system, providing input and receiving output. A good user interface is one that is easy to use, intuitive, and efficient, allowing the user to quickly and easily accomplish their goals. The design of a user interface is a crucial aspect of user experience (UX) design, and involves considering the needs and goals of the user, as well as the capabilities and limitations of the system, website, or device.
  • User acquisition refers to attracting new users to a website, application, or digital property. It can be done through various digital marketing campaigns, such as search engine marketing, social media marketing, or content marketing. The goal is to attract users interested in the product or service and likely to become customers.
  • User engagement refers to the interaction, and involvement users have with a website, application, or other digital property. It can include clicking on links, filling out forms, sharing content, or leaving comments. The goal of user engagement is to increase the time users spend on the site, deepen their relationship with the brand, and ultimately drive conversions.
  • User experience (UX) refers to a user's overall experience with a website, application, or digital property. It includes ease of use, visual design, content organization, and more. UX design aims to create a positive experience for the user, make it easy for them to find the information they need, and ultimately drive conversions. Effective UX design considers the needs and goals of the user and focuses on creating a seamless and intuitive experience.
  • A detailed representation of your ideal customer based on market research and real data about your existing customers. User personas help guide decisions about product development, user experience, and marketing strategies.
  • USP is short for "unique selling proposition" or "unique selling point." It is a marketing concept that refers to the unique benefit or advantage that a product or service offers its customers compared to similar products or services. A USP is a vital element of a company's marketing strategy, as it helps differentiate the company's offering from its competitors and makes it more appealing to potential customers. Some examples of USPs include a product's quality, durability, convenience, price, or a unique feature or service that it offers. Identifying and promoting a USP can be an effective way for a company to stand out in a crowded market and attract and retain customers.
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  • User-generated content (UGC) is any content that has been created by users or customers of a brand, rather than the brand itself. This can include a wide range of content types, such as reviews, ratings, comments, testimonials, photos, videos, and more. UGC is often found on social media platforms, where users can easily share their own content and engage with others. Brands often value UGC because it can be an authentic and trustworthy source of information for potential customers. It can also help to build a sense of community and engagement around a brand, as users feel more connected to a brand when they see content from other customers. Some brands may even actively encourage the creation of UGC by running contests or promotions that incentivize users to create and share content.
  • A user interface (UI) is the part of a computer system, website, or device that a person uses to interact with the system, website, or device. It is the interface through which a user communicates with the system, providing input and receiving output. A good user interface is one that is easy to use, intuitive, and efficient, allowing the user to quickly and easily accomplish their goals. The design of a user interface is a crucial aspect of user experience (UX) design, and involves considering the needs and goals of the user, as well as the capabilities and limitations of the system, website, or device.
  • User acquisition refers to attracting new users to a website, application, or digital property. It can be done through various digital marketing campaigns, such as search engine marketing, social media marketing, or content marketing. The goal is to attract users interested in the product or service and likely to become customers.
  • User engagement refers to the interaction, and involvement users have with a website, application, or other digital property. It can include clicking on links, filling out forms, sharing content, or leaving comments. The goal of user engagement is to increase the time users spend on the site, deepen their relationship with the brand, and ultimately drive conversions.
  • User experience (UX) refers to a user's overall experience with a website, application, or digital property. It includes ease of use, visual design, content organization, and more. UX design aims to create a positive experience for the user, make it easy for them to find the information they need, and ultimately drive conversions. Effective UX design considers the needs and goals of the user and focuses on creating a seamless and intuitive experience.
  • A detailed representation of your ideal customer based on market research and real data about your existing customers. User personas help guide decisions about product development, user experience, and marketing strategies.
  • USP is short for "unique selling proposition" or "unique selling point." It is a marketing concept that refers to the unique benefit or advantage that a product or service offers its customers compared to similar products or services. A USP is a vital element of a company's marketing strategy, as it helps differentiate the company's offering from its competitors and makes it more appealing to potential customers. Some examples of USPs include a product's quality, durability, convenience, price, or a unique feature or service that it offers. Identifying and promoting a USP can be an effective way for a company to stand out in a crowded market and attract and retain customers.

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I’ve been working with Jenny since 2008. She has great ideas, great work ethic, fair pricing, and most of all she is always open to my inputs on all the work she does for me. She goes above and beyond to make sure the work she puts out is excellent and very innovative. Both her and Michael are very approachable and never take offense if I ask for changes on the design. I would highly recommend this team and I’m always available to be a reference for them.

Mary Taylor
Brush Strokes Salon & Mira Spa and Salon

Extremely professional, highly knowledgeable, and very easy to work with.

We are now at our 4th company, and WebSubstance built the four websites brilliantly. I highly recommend them to build your website and ALSO to work with their marketing team. They are the best!

Kudos WebSubstance.

Francois Lemieux
IT Team Rocks LLC, Tips N Toes Spa, Calindia Wine and Spirits, Beau and Bella - A Modern Day Spa!

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We hired WebSubstance to redesign our website, and we could not be more pleased with the result. Jenny was so helpful, patient and knowledgeable as she guided us through the entire process, providing creative solutions to our unique business needs and answering all of our questions and concerns. We now have a simple, fresh, elegant website that is easy to maintain and update. Thank you Jenny!

Catharine M.
100 Bowls of Soup

We have been working with WebSubstance for 15+ years!  Jenny and her team ensured the vision we had for our website became a reality. In addition to our website, we have worked on various projects throughout the years. They are always extremely professional, quick to respond, easy to work with and continuously look for ways to keep our site up to date and “fresh”. Definitely top-notch service and design. I highly recommend them for all your marketing needs.

Lynn Campbell
Northern Virginia Pediatrics

In 2015, I started becoming suspicious that my current website service provider was not really optimizing my website or doing what needed to be done to get us the proper exposure to new clients and, also, make our website stand out as unique and personable, which is key to the image I wanted our law firm to represent. To my good fortune, Jenny Le and I met each other at a business networking function and she agreed to help me first validate my suspicions at no cost and then come up with a plan to implement and turn things around for our firm. Immediately, when working with Jenny and her team, I noticed just how different I was treated by them as a client. I was not a big client for them, but they made me feel as if I were and took a lot of time to listen to my ideas and understand the image I wanted to present and what we needed to grow our law firm business. Since my new site went live, in the past year, my clients have commented how much they liked my website and that it was what drew many of them to come meet me to talk about their estate plan, probate or family law matter. I also love that Websubtance is a local, family-owned business and they are prompt to support me with each endeavor I may have to improve my site’s exposure, whether through adding a customized Korean page to my site or a handy testimonials widget, or writing a new and amazing blog.

You cannot go wrong — unless you decide to use someone other than Websubstance for your web design and hosting.

Patricia E. Tichenor
NOVA Estate Lawyers

I am very pleased with Jenny’s web design work on my educational consulting business. First of all, her knowledge of the technicalities of web design is vast and extremely valuable. She would make sure that the website is user-friendly and built in order to allow for future upgrades.

In addition, Jenny has a sharp sense of artistic design. The web design of my site is particularly suitable for my clientele where families who view the website feel invited and do not get lost while navigating through the site. Jenny would match up the appropriate pictures, colors, and size font to produce the feeling desired for my business.

Last but not least, Jenny is tremendously accommodating to the needs of her clients. She really listens to what I want for my website and ensures that my ideas are heard and materialized. Moreover, Jenny is super detail-oriented. Every word, every picture, and every page of the website is vetted by her personally. She literally holds my hand through the web design process.

I can’t emphasize how pleased I am with the way that my website turns out. I have received a lot of positive feedback regarding my website: professional, clean, easy to navigate, and welcoming.

I highly recommend Jenny and her team for your web design needs!

Elaine Lin Wang
Horizon Consulting, LLC, Educational Consulting Services