Digital Marketing and Technical Jargons
Glossary
These terms are commonly used in the fields of digital marketing and technical development to optimize websites, enhance user experience, and secure online communications.
- Video MarketingVideo marketing is a strategy in which businesses create and share videos to promote their products, services, or brand. Videos aim to educate customers, showcase products, or entertain viewers. They can be shared through various channels, including websites, social media, and video hosting platforms. The goal of video marketing is to increase brand awareness and engagement and drive conversions by appealing to the viewer's emotions.
- Viral MarketingViral marketing is a strategy in which businesses create content designed to be shared and spread rapidly through social networks. Viral marketing aims to reach many people quickly and effectively and to generate buzz around a product, service, or brand. It can be done through various tactics, such as creating entertaining videos, hosting contests, or offering incentives for sharing.
- Voice Search OptimizationVoice search optimization is optimizing a website, application, or other digital property for users who use voice search technology. This technology allows users to speak their search queries instead of typing them. It is becoming increasingly popular due to the growth of smart speakers and virtual assistants. The goal of voice search optimization is to improve the visibility of a site in voice search results and to ensure that the site provides relevant and accurate information to users who are searching using voice. It includes optimizing for conversational language, using structured data, and providing clear and concise information.
