Categories: E-commerce & Sales
Definition: Affiliate marketing is performance-based marketing where a business rewards its affiliates for each customer brought about by the affiliate’s marketing efforts.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: It can include paying commissions for sales, leads, or clicks on affiliate-generated links. This process often closely interacts with concepts like Business-to-Business.
Related: Business-to-Business, Business-to-Consumer, Sales Funnel
Synonyms:
Affiliate-Marketing, Affiliate Marketings