Definition: AI-based personalization refers to using artificial intelligence to deliver personalized experiences to users. It can include personalized recommendations, tailored content, and customized interfaces, among other things.
Why It Matters: AI-based personalization uses data and algorithms to understand a user’s preferences and behavior and deliver content and experiences tailored to their individual needs and interests. AI-based personalization aims to improve the user experience and increase engagement, conversions, and overall satisfaction.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like User Experience.
Related: User Experience, Personalization