Categories: Legal & Privacy
Definition: App Tracking Transparency is Apple’s framework that requires iOS apps to obtain user permission before tracking across apps and websites owned by other companies.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like General Data Protection Regulation.
Related: General Data Protection Regulation, Personally identifiable information, California Consumer Privacy Act
Synonyms:
App Tracking Transparencys