Categories: Strategy & Management
Definition: Automated marketing refers to using technology to streamline and automate various marketing processes, such as lead generation, email marketing, and customer segmentation. Automated marketing can include marketing automation software, chatbots, and other tools.
Why It Matters: The goal is to make marketing more efficient, effective, and scalable.
How It Works: Automated marketing can also allow marketers to personalize and tailor their messages to individual customers and track and analyze their campaigns’ results in real time. This process often closely interacts with concepts like Marketing Automation.
Related: Marketing Automation, Digital Marketing Channel, Customer Experience
Synonyms:
Automated-Marketing, Automated Marketings