B2C

B2C, or business-to-consumer, refers to a type of transaction or relationship that takes place between a business and an individual consumer. It can include the sale of goods or services, the exchange of information or resources, or any other type of interaction conducted for business. B2C transactions are typically smaller and more straightforward than those between two businesses (B2B). They may involve only a single party and a one-time transaction. Examples of B2C transactions include a retailer selling goods to a customer or a service provider offering services to an individual.