Categories: Miscellaneous Concepts
Definition: A phenomenon where website users consciously or subconsciously ignore banner-like information on a website, which can be an advertisement or any other form of content.
Why It Matters: This behavior may negatively impact the effectiveness of display ads.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Nielsen DMA.
Related: Nielsen DMA, Nash Equilibrium, Deep Networks
Synonyms:
Banner-Blindness