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Google Analytics’ bounce rate is a metric that measures the percentage of visitors to a website who leave the site after viewing only a single page. This can be a useful indicator of the effectiveness of a website in engaging and retaining visitors, as a high bounce rate may indicate that the website is not providing the information or experience that users are looking for. In general, a bounce rate of around 40-60% is considered to be average, while a rate above 70% may indicate a problem with the website’s content or design. To improve the bounce rate, website owners can try a variety of tactics, such as optimizing the website’s content and design for user engagement, improving the website’s loading speed, and providing clear calls to action to encourage users to explore more of the site.

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