Categories: Strategy & Management
Definition: Marketing campaigns designed to minimize environmental impact, often by offsetting carbon emissions or using sustainable platforms.
Why It Matters: Gained traction in 2024 as brands prioritize Environmental, Social, and Governance (ESG) goals.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Environmental, Social, and Governance.
Related: Environmental, Social, and Governance, Digital Marketing Channel, Customer Experience
Synonyms:
Carbon Neutral Marketing, Carbon-Neutral Marketings