Categories: Analytics & Data
Definition: The percentage of customers or subscribers who cut ties with a service or company within a given time period.
Why It Matters: For a company, especially in the subscription-based model, it’s crucial to keep this number as low as possible.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Bounce Rate.
Related: Bounce Rate, Key Performance Indicator, Conversion Rate
Synonyms:
Churn-Rate, Churn Rates