Definition: Connected TV (CTV) Advertising is digital advertising delivered via internet-connected television devices or streaming services (such as smart TVs, Roku, Amazon Fire TV, or Hulu), allowing marketers to reach viewers with targeted video ads in a TV-like environment while leveraging online data for measurement and targeting.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Hyperlocal PPC campaigns.
Related: Hyperlocal PPC campaigns, Pay-Per-Click, Search Engine Marketing