Categories: Legal & Privacy
Definition: A Consent Management Platform collects, stores, and transmits user consent choices to keep sites compliant with privacy laws and ad policies.
Why It Matters: Understanding this concept is essential for modern web strategies, directly impacting user engagement and technical performance.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Platform.
Related: Platform, General Data Protection Regulation, Personally identifiable information
Synonyms:
CMP, Consent Management Platforms