Content Marketing

Content marketing refers to creating and sharing valuable, relevant, and engaging content to attract, retain, and ultimately convert a clearly defined audience into customers. Content marketing can take many forms, such as blog posts, infographics, videos, e-books, and more, and is typically used to build brand awareness, establish thought leadership, and drive engagement. Content marketing can also educate and inform potential customers about a product or service and build trust and credibility with the target audience.