Definition: Content marketing refers to creating and sharing valuable, relevant, and engaging content to attract, retain, and ultimately convert a clearly defined audience into customers. Content marketing can take many forms, such as blog posts, infographics, videos, e-books, and more, and is typically used to build brand awareness, establish thought leadership, and drive engagement.
Why It Matters: Content marketing can also educate and inform potential customers about a product or service and build trust and credibility with the target audience.
How It Works: Performance and implementation are generally evaluated using industry-standard tracking tools and technical audits. This process often closely interacts with concepts like Copywriting.
Related: Copywriting, User-generated Content, Inbound marketing