CRM

CRM stands for customer relationship management. It is a term that refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, helping to retain customers, and driving sales growth. CRM systems are used to store and organize customer information, such as contact details and purchase history, and to automate and manage customer interactions, such as marketing, sales, and support. By using CRM, companies can better understand their customers’ needs and preferences, and provide them with personalized and consistent service across different channels.