CRO

CRO stands for “conversion rate optimization.” It is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. This is typically done through a combination of techniques, such as improving the website’s design and user experience, as well as testing different versions of the website to see which ones are most effective at converting visitors. The goal of CRO is to increase the overall conversion rate of a website, which can help to drive more sales and improve the return on investment of the website.