Call-To-Action (CTA)

A Call-To-Action (CTA) is a message or button that is designed to encourage a specific action from the viewer or reader. This action could be anything from visiting a website or making a purchase, to subscribing to a newsletter or downloading a mobile app. CTAs are commonly used in marketing and advertising to direct and motivate the audience to take a desired action. They are often used in combination with other forms of marketing content, such as advertisements, emails, and social media posts, to help drive traffic and conversions. Effective CTAs are typically clear, concise, and compelling, and are designed to appeal to the target audience.