Click-Through Rate (CTR)

CTR stands for “click-through rate.” It is a metric used in online advertising to measure the effectiveness of an ad. It is calculated by dividing the number of times an ad is clicked by the number of times it is shown, expressed as a percentage. A high CTR indicates that the ad is well-targeted and relevant to the audience, and is therefore more likely to be effective at driving traffic to the advertiser’s website. A low CTR, on the other hand, may indicate that the ad is not well-targeted or relevant, and may need to be improved in order to be more effective.