Customer Experience (CX)

CX is an abbreviation that stands for customer experience. In the business world, customer experience (CX) refers to the overall impression that a customer has of a company, product, or service. This includes all of the interactions that a customer has with a company, from the moment they first become aware of it, to the point at which they make a purchase and beyond. Companies that prioritize customer experience are focused on providing their customers with a positive and enjoyable experience at every stage of their journey, in order to build loyalty and drive long-term business success. To improve customer experience, companies may use a variety of tactics, such as improving their products or services, providing excellent customer service, and creating engaging and user-friendly websites or other digital interfaces.